As a publisher, the plague of malware in all its various forms, including bots, bugs, ransomware and worms, has always been a concern. However, one that’s particularly worrisome due to its direct link to revenue, is malvertising. Site owners are searching for an innovative solution that keeps both revenue and safety in mind. As the [...]
As Freestar continues to grow in size and strength, we've decided to start a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce one of our newest additions to the family, Christina Fiasconaro. Do you have a nickname, or a name you HATE being called? [...]
Too often consumers are disrupted by slow browsing, inconvenient pop-ups, and frustrating distractions that restricts the user from enjoying the content they came to see. The Solution Last year, Google joined the Coalition for Better Ads, a group dedicated to creating global standards for online advertising that address consumer expectations and improve user experience. The [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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