SignUpGenius A/B-tested Freestar’s solution against their own ad-tech stack for revenue performance.
During the first month, the team at Freestar systematically tested Freestar’s ad-tech against SignUpGenius’ existing ad-tech stack. SignUpGenius saw an initial revenue increase of 15–20%. SignUpGenius gradually switched their entire site inventory to Freestar which saw their overall revenue rise by 35-38% (once fully optimized and differences in traffic growth were factored in).
Freestar’s team worked closely with SignUpGenius for several months to further optimize ad units and provide significant additional lift. The header bidding solution included introducing new demand partners, implementing lazy loading, using Freestar’s Self Serve interface to flight direct deals via Freestar’s DFP, and taking advantage of anchor and refresh ad units where appropriate.
Over time, working with Freestar, SignUpGenius saw increases in CPM, ad revenue, and viewability.
By using Freestar’s header bidding solution (which is comprised of Freestar’s header bidding container, access to Freestar’s demand partners, including Freestar’s own server-to-server differentiated demand, and Freestar Analytics), SignUpGenius was able to very quickly improve their website monetization. As site viewability improved, CPMs increased, translating into higher overall ad revenues.
- 38% Increase in Ad Revenue
- 42% Increase in CPMs
- 10% Increase in Site Viewability