We went from having zero revenue from AMP to a 33% boost in overall revenue in 30 days. I am delighted with Freestar and the results they have generated, and I would recommend others to get an audit of their ad stack and see what results they can get for you!
Managing Director, Reader's Digest
Reader's Digest was already performing well at generating a good amount of ad revenue from web. However, more of their traffic was going towards mobile and although they had AMP-powered pages they were never optimized for AMP Ads.
What We Did
Reader’s Digest was already doing well, and they had amp-enabled pages however none of them were configured and optimized for monetization. Our aim was to drive instant results for a site that had a lot of traffic but AMP was being underutilized.
Our solution also needed to focus on a great user experience with our ads placements and delivering higher viewability with a focus on improving eCPM.
Our team executed the following:
We built Reader's Digest AMP monetization to deliver immediate results based on their current setup. We then consult and help implement these recommendations with the development team over at Reader's Digest to ensure everything is installed correctly.
increase in AMP CPM vs Web
increase in eCPM vs Web
from Higher Rankings in Google
AMP Revenue surpassed Web Revenue
Our Other Case Studies
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