Having Freestar on board as our revenue optimisation partner has benefited F1i.com thanks to their exceptional knowledge of AMP monetization. With over 75% of our users accessing our website through mobile, Freestar lead the way in optimizing our AMP monetization through their AMP technologies.
We’ve been able to significantly increase our eCPM with the optimization in effect, which opened F1i.com to further revenue opportunities.
Digital Marketing Manager, F1i.com
F1i was already generating a good amount of ad revenue from the Web but needed to improve on mobile experience. Mobile wasn’t performing as well compared Web. F1i wanted to see if it was possible to improve on their revenue from AMP and get more out of their ad inventory so they asked Freestar to help.
What We Did
Our team executed the following:
Armed with this information we formulate a custom strategy tailor-built for F1i to improve on a vast number of metrics. We then consult and help implement these recommendations with the F1i development team to ensure everything is installed correctly.
from Higher Ranking in Google
AMP Revenue Surpassed Web Revenue
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