Bits and Bobs from around the industry: Amazon’s pending price hike stirs debate among media owners | Digiday Vice is said to be headed for bankruptcy | Editor & Publisher The Trade Desk Strikes Deal With Measurement Firm Attain | Business Insider Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction | AdExchanger [...]
Bits and Bobs from around the industry: It’s Time To Move To A SaaS Model For SSPs | AdExchanger Exclusive: Time to remove digital paywall | Axios Meta sees digital ad boost in first quarter | AdAge The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities | Digiday It’s Time To Move To [...]
Bits and Bobs from around the industry: Magnite debuts ClearLine to offer advertisers a direct route to video inventory without a DSP | Digiday Nine more US states join federal lawsuit against Google over ad tech | Reuters Google give post-cookie ad tech update | AdAge Here Is What Changed With The Google Helpful [...]
Publishers can use CPM (Cost Per Mille) and eCPM (Effective Cost Per Mille) as ad revenue models to monetize their websites or app. While they are related, they serve slightly different purposes and are used together to optimize ad revenue. Let’s dive into each one. What is CPM? CPM stands for cost per mille, which [...]
Bits and Bobs from around the industry: IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 | AdexchangerSSPs break with the past as push comes to shove in ad tech | DigidayMeta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+ | AdweekA Google Ads script that [...]
You might have heard the term "ad inventory" thrown around in the advertising world, but what does it really mean? In this post, we'll explore what ad inventory is and discuss the different ways to sell it. Let's dig in! What is Ad Inventory? Essentially, ad inventory is the number of ad spaces or spots [...]
