You’ve probably heard about price floors before. Since Google Ad Manager switched to the first-price auction model, there seems to be more conversation about price floor optimization. Price floors and the use of Google’s Unified Pricing Rules have become an important component publishers can use for ad monetization strategy and at Freestar, our dynamic [...]
Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. As a brit I would normally refer to AMP as very much like Marmite, but I understand this doesn’t always translate globally. If you don’t know what Marmite is then give it a try and you will learn exactly [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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