Email monetization is a hot topic right now. Email newsletters are something that established media brands, bloggers, social media influencers, eCommerce retailers, and even independent journalists have been investing in as a promotional tool for years. It’s also something that has allowed businesses in all industries to generate brand awareness and drive traffic. However, email [...]
Email newsletters have been the long reigning champions of brands throughout multiple industries when it comes to encouraging direct connections with customers. While email serves as a great way to distribute content, its powers go beyond entertainment and informing the masses — it’s also an advertising powerhouse. By using email as a direct channel for [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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