Bits and Bobs from around the industry: Tremor International Group Rebrands as Nexxen | Yahoo Finance Google Ad business faces breakup after being charged with EU antitrust violations | Search Engine Land Cleaning Up Programmatic: Sharethrough, First Ad Exchange to Automatically Remove High-Carbon and Made-for-Advertising Sites | Sharethrough Criteo Rolls Out An SSP Just [...]
Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale | Digiday The Trade Desk Wants to Be the App Store for Ad Tech | AdWeek Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs | AdExchanger MediaMath and Viant are [...]
As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality website, especially when it comes to Google Search. In April 2023, Google made some changes to its Helpful Content Guidance. This blog dives into what is Google's helpful content guidance, how [...]
Bits and Bobs from around the industry: How Google expanded its data clean room tools for post-cookie ad targeting | AdAgeWith advertising in flux, Twitter is outsourcing ad monetization to ad tech | Digiday‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies | Digiday How Google expanded its data [...]
Bits and Bobs from around the industry: Meta hit with record $1.3 bln fine over data transfers | Reuters How Google’s AI-Generate Advertising Tools Will Put Brands into Search Chat | AdAge YouTube’s Global Ad Revenue To Surpass $30billion | TechRound Meta hit with record $1.3 bln fine over data transfers | Reuters [...]
Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management Platform requirements for serving ads in the EEA and UK | Google Ad Manager TCF 2.2 Launches! All You Need To Know | IAB Europe Google will disable third-party cookies for 1% of [...]
