Bits and Bobs from around the industry: MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart | AdExchanger Google violated its standards in ad deals, research finds | Wall Street Journal Transparency and brand safety on Google Video Partners | Google Ads and Commerce Blog Why aren’t publishers concerned about Supply Path Optimization [...]
Bits and Bobs from around the industry: The Trade Desk’s ID5 Integration Makes European Audiences More Addressable | AdExchangerAdvertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion | AdExchangerGannett CEO: Here's why we are suing Google for deceptive business practices | USA TodayThe Trade Desk and Walmart Connect Will Test Integration [...]
Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals are seeking out jobs that allow the flexibility to work outside of a traditional office environment. Freestar is fortunate enough that our work does not need to be done in a specific place to be [...]
Bits and Bobs from around the industry: Tremor International Group Rebrands as Nexxen | Yahoo Finance Google Ad business faces breakup after being charged with EU antitrust violations | Search Engine Land Cleaning Up Programmatic: Sharethrough, First Ad Exchange to Automatically Remove High-Carbon and Made-for-Advertising Sites | Sharethrough Criteo Rolls Out An SSP Just [...]
Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale | Digiday The Trade Desk Wants to Be the App Store for Ad Tech | AdWeek Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs | AdExchanger MediaMath and Viant are [...]
As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality website, especially when it comes to Google Search. In April 2023, Google made some changes to its Helpful Content Guidance. This blog dives into what is Google's helpful content guidance, how [...]
