Bits and Bobs from around the industry: ‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures | DigidayExclusive: Time will launch a new commerce site powered by Taboola | AxiosTrade Desk stock rockets after earnings as CEO says company is outperforming like never before | MarketWatchIncreasing Our [...]
Bits and Bobs from around the industry: An important next step on our AI journey | Google Microsoft announces new Bing and Edge browser powered by upgraded ChatGPT AI | The Verge PE-Backed Marketing Firm Big Village Files for Bankruptcy | Bloomberg Law Exclusive: French adtech firm Criteo in new bid to sell itself [...]
Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014. The acquisition brings [...]
By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling [...]
By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and [...]
In keeping up with trends over the last couple of months, here’s a look at April from Freestar’s side and a few industry resources. Likely not a newsflash to anyone - April was particularly soft in average CPM and spend - but we did see some encouraging signs near the end of the month. From [...]
