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Header Bidding

  • Categories: Featured, Header Bidding, Industry News

    School of Hardknocks: Striking The Balance Between UX & Monetization

    By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and [...]

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Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.

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