When I first joined Freestar six years ago, I came from a world of customer success at various startups. I was already familiar with Freestar because my previous company had done a deep dive into our competitors, and Freestar’s reputation stood out. Little did I know that I would go from being an admirer from [...]
I’ve spent over four years at Freestar, and it’s been an incredible journey. Joining this team was one of the best career decisions I’ve made—it’s given me space to grow professionally and to contribute to an environment where customer success lies at the heart of everything we do. Speak to anyone at Freestar, and [...]
When I joined Freestar two years ago, my friends asked the predictable question: Why jump back into adtech? My answer was simple: Because I had finally found a place where ‘publisher-first’ is more than a slide in a pitch deck. Every conversation here, even behind closed doors, starts with the question: Will this help our [...]
AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the workplace, and your skeptics who believe it’s an overhyped fad. The reality is probably somewhere in between. At Freestar, we’re proud to be taking a human-first approach, and we have no [...]
Freestar’s tenth-anniversary blog series is all about the inflection points that turned ‘publisher-first tech’ into ‘people-first tech’. As Freestar’s first Chief Revenue Officer, I work at the crossroads between publisher development, demand partnerships, and customer success, which means empowering a broad range of teams to do their best work. In this article, I’ll talk about [...]
Just recently, Admonsters asked the question: what happens when the publisher builds the stack? The article highlighted the growing trend of publishers moving to adtech in a quest to build the tools they have long been asking for. Instead of waiting for better solutions to emerge, explains Lynne D. Johnson, “they wanted a hand in [...]
