There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of the most popular open-source header bidding solutions are Prebid.js and Prebid Server. While both serve a similar purpose and can be used simultaneously, they’re slightly different solutions. It’s important to understand both solutions [...]
Leveraging the ideal mix of programmatic header bidding and ad products to help publishers, retailers and apps unleash their true revenue potential.
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