Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue performance throughout this transition and in the years to come. As a principal member of Prebid, Freestar is not just adapting to changes; we are actively shaping the future of [...]
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver personalized experiences that deepen valuable customer relationships - thereby increasing the [...]
