Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox (“GPS”). This is the CMA’s eighth report on the GPS and its ability to replace cookie technology while not giving Google an unfair advantage as a key player in the [...]
As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver personalized experiences that deepen valuable customer relationships - thereby increasing the [...]
