Bits and Bobs from around the industry: Leading Trade Groups Define "Made for Advertising" Websites TripleLift Releases Industry’s First Test Results of 3rd Party Cookie Replacement Solution Here’s Some Differentiation: SSPs Disagree About Their Responsibility For Vetting DSPs Leading Trade Groups Define “Made for Advertising” Websites A consortium of marketing and advertising trade [...]
Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content With Industry First Holistic Solution Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites Unity Boycott Begins as Devs Switch Off [...]
Bits and Bobs from around the industry: Freestar harnesses Memorystore for ultra-low latency in global service delivery The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves Picnic Raises $1.25M To Support Ad Density Measurement And US Expansion Freestar harnesses Memorystore for ultra-low latency in global service delivery Freestar, a [...]
Bits and Bobs from around the industry: Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO How Europe’s New Digital Privacy Act Will Change Big Tech Regulation The Chrome Privacy Sandbox APIs are Fully Available - But How Will Users React? Freestar Hires Pub Tech Veteran Heather Carver As Its First [...]
Bits and Bobs from around the industry: The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The Life Changing (But Not Revenue-Changing) Magic of Decluttering Ads.txt Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The ad [...]
Bits and Bobs from around the industry: GroupM is removing MFAs from its inclusion lists It’s Time to Dispel the Multicultural Media Scale Myth AdTech Firm The Trade Desk has a plan to reduce the cost of digital ads GroupM is removing MFAs from its inclusion lists GroupM, a major media agency, has [...]
