Careers in publishing have started in less colorful ways. David Freedman’s began in 2004 with a wall calendar of coeds in bikinis when he attended Arizona State University.
The model was simple — Freedman sold ad space on the calendar to local businesses — but it worked. By 2007, the calendar was a hit and duplicated at more than 20 other colleges. His company’s website had a good number of visitors but no way to make good money efficiently...
Now in its 33rd year, the EY Entrepreneur Of The Year (EOY) program overseen by Ernst & Young LLP recognizes business leaders around the world. Awards are given to entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, vision, financial performance and personal commitment to their businesses and communities...
Our SVP, Publisher Operations, Jeff Kudishevich was quoted in eMarketer on US Digital Display Advertising 2020.
"Digital ad growth is taking a serious hit this year from the coronavirus and related recession. But display ad spending will still post 5.5% in annual growth, thanks to increased investments in video ads, mobile, connected TV (CTV) and programmatic transactions..."
A fast-growing Phoenix technology company has made a move to further expand its ad-optimizing offerings to the digital marketplace.
Freestar, an advertising tech company, said July 28 that it had acquired mediation technology from Vdopia’s Chocolate app. This new technology has since been integrated into the existing Freestar in-app monetization offering. Vdopia is based in Silicon Valley.
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed.
Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers.
Nine Arizona companies, all of them based in the Valley, made the cut for Inc. magazine’s list of the top 500 fastest-growing firms in the nation for 2020.
Topping the state list was last year’s national leader and Inc.’s 2019 cover story, Freestar LLC, a company that helps publishers boost revenue by optimizing their online advertising. This year, Freestar dropped to No. 36 overall on a still-staggering growth rate of 7,239%.
Arizona is home to many innovative companies that are driving the state’s economy and that is reflected in the state’s showing on this year’s Inc. 5000 list. A total of 107 Arizona-based companies made the Inc. 5000 list of the fastest-growing private firms in America for 2020. That is an increase of two Arizona companies over 2019.
Ad tech used to generate most of the hype when it came to high-growth ad industry startups.
But as the category matures, services firms that help brands navigate the complex world of digital advertising are growing faster.
Business Insider covers the exciting announcement that "Freestar, the leading monetization partner for websites, earned the coveted No. 1 position on the annual Inc. 5000 list -- the most prestigious ranking of the nation’s fastest-growing private companies." The article features our founders, David Freedman and Chris Stark, and talks a little bit about the Freestar journey.