PHOENIX, Jan. 06, 2021 (GLOBE NEWSWIRE) -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced a strategic investment from Abry Partners ("Abry"). Abry, a leading Boston-based private equity firm, manages over $5 billion of capital in its active funds and has completed more than $82 billion in transactions. Abry's investment is intended to help Freestar to provide its award-winning monetization services to more partners and pursue strategic acquisitions. Existing Freestar shareholders will maintain majority ownership of the company.
PHOENIX, Oct. 13, 2020 (GLOBE NEWSWIRE) -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced today that it’s founders are an Entrepreneur Of The Year® Mountain Desert Region Award winner. Hosted by Ernst & Young LLP (EY US), the program is one of the preeminent competitive awards for entrepreneurs and leaders of high-growth companies.
Careers in publishing have started in less colorful ways. David Freedman’s began in 2004 with a wall calendar of coeds in bikinis when he attended Arizona State University.
The model was simple — Freedman sold ad space on the calendar to local businesses — but it worked. By 2007, the calendar was a hit and duplicated at more than 20 other colleges. His company’s website had a good number of visitors but no way to make good money efficiently...
Now in its 33rd year, the EY Entrepreneur Of The Year (EOY) program overseen by Ernst & Young LLP recognizes business leaders around the world. Awards are given to entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, vision, financial performance and personal commitment to their businesses and communities...
Our SVP, Publisher Operations, Jeff Kudishevich was quoted in eMarketer on US Digital Display Advertising 2020.
"Digital ad growth is taking a serious hit this year from the coronavirus and related recession. But display ad spending will still post 5.5% in annual growth, thanks to increased investments in video ads, mobile, connected TV (CTV) and programmatic transactions..."
A fast-growing Phoenix technology company has made a move to further expand its ad-optimizing offerings to the digital marketplace.
Freestar, an advertising tech company, said July 28 that it had acquired mediation technology from Vdopia’s Chocolate app. This new technology has since been integrated into the existing Freestar in-app monetization offering. Vdopia is based in Silicon Valley.
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed.
Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers.