‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes

“As ad buyers and sellers brace themselves for the coming cookie changes, companies that built businesses out on media’s long tail now find themselves closer to the center of the action.

Over the past year, ad management platforms such as Freestar and Mediavine have been beefing up their outreach efforts to recruit more publishers as well as advertisers, exploring partnerships with large DSPs and other platforms around identifiers, even joining the early trials of the products coming out of Google’s privacy sandbox.”