Freestar acquires new tech to expand in-app monetization platform and team

A fast-growing Phoenix technology company has made a move to further expand its ad-optimizing offerings to the digital marketplace.

Freestar, an advertising tech company, said July 28 that it had acquired mediation technology from Vdopia’s Chocolate app. This new technology has since been integrated into the existing Freestar in-app monetization offering. Vdopia is based in Silicon Valley.