How Footer Bidding Can be a Tool to Navigate Core Web Vitals

As we all know, Google’s Core Web Vitals scores and related changes to search result prioritization have thrust site speed and user experience to the forefront for all publishers. Ask any developer at a digital media company why their page loads are slow and they will almost always point to the ads. Since completely removing ads from the internet obviously isn’t the answer, finding the right balance between site speed and monetization is key. Interestingly, a solution I came up with nearly five years ago can be a great tool to navigate Google’s most recent updates.