Freestar In The News

Adweek | ‘Business Is Strong:’ Some Publishers’ Returning Ad Dollars Exceed Expectations

The always volatile digital advertising market seems to be on an upswing as large publishers are seeing dollars return after a dreadful 2020. But with sweeping changes to ad targeting only months away, publisher and marketers’ direct sales conversations have added urgency. The beginning of the pandemic saw massive drops in ad revenue as cautious advertisers pulled out of an uncertain market. Plus, rampant block-listing of news related to Covid-19, which marketers deemed unsafe for their brands, meant publishers weren’t fully monetizing their highly-trafficked content.

Digiday | ‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes

"As ad buyers and sellers brace themselves for the coming cookie changes, companies that built businesses out on media’s long tail now find themselves closer to the center of the action. Over the past year, ad management platforms such as Freestar and Mediavine have been beefing up their outreach efforts to recruit more publishers as well as advertisers, exploring partnerships with large DSPs and other platforms around identifiers, even joining the early trials of the products coming out of Google’s privacy sandbox."

Global News Wire | Freestar Announces Successful Partnership with Feeding America to Drive Awareness to Its Covid-19 Response Fund

PHOENIX, Feb. 02, 2021 (GLOBE NEWSWIRE) -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced it partnered with Feeding America®, the nation’s largest domestic hunger-relief and food rescue organization, in the 2nd half of 2020 to spread awareness about the millions of Americans facing hunger during the Covid-19 pandemic. Freestar, with the support of hundreds of its publisher partners, donated unsold ad inventory to serve Feeding America’s campaign creative which resulted in 600 million ad impressions and over $3 million in donated media value.

Global Banking and Finance Review | Freestar Announces Significant Investment From Abry Partners

PHOENIX, Jan. 06, 2021 — Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced a strategic investment from Abry Partners (“Abry”). Abry, a leading Boston-based private equity firm, manages over $5 billion of capital in its active funds and has completed more than $82 billion in transactions. Abry’s investment is intended to help Freestar to provide its award-winning monetization services to more partners and pursue strategic acquisitions. Existing Freestar shareholders will maintain majority ownership of the company.

Street Insider | Freestar Announces Significant Investment From Abry Partners

PHOENIX, Jan. 06, 2021 (GLOBE NEWSWIRE) -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced a strategic investment from Abry Partners ("Abry"). Abry, a leading Boston-based private equity firm, manages over $5 billion of capital in its active funds and has completed more than $82 billion in transactions. Abry's investment is intended to help Freestar to provide its award-winning monetization services to more partners and pursue strategic acquisitions. Existing Freestar shareholders will maintain majority ownership of the company.

MarTech Series | Freestar Announces Significant Investment From Abry Partners

Marketing Technology News: Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced a strategic investment from Abry Partners (“Abry”). Abry, a leading Boston-based private equity firm, manages over $5 billion of capital in its active funds and has completed more than $82 billion in transactions. Abry’s investment is intended to help Freestar to provide its award-winning monetization services to more partners and pursue strategic acquisitions. Existing Freestar shareholders will maintain majority ownership of the company.