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# Freestar

Programmatic Ad Partner & Header Bidding Solution

## Sitemaps

- [XML Sitemap](https://freestar.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Behind Every Strong Publisher Strategy Is a Strong Demand Team](https://freestar.com/behind-every-strong-publisher-strategy-is-a-strong-demand-team/) - As pubs' biggest advocate, Freestar’s Demand team can push for outcomes faster and more effectively than any individual could achieve alone.
- [Understanding Amazon’s Verified Supply Changes, and What It Means for Freestar Publishers](https://freestar.com/understanding-amazons-verified-supply-changes-and-what-it-means-for-freestar-publishers/) - As many publishers are aware, Amazon recently increased enforcement around its Verified Supply requirements within programmatic advertising.
- [Between Demand and Data: The Support Work That Keeps Publisher Revenue Healthy](https://freestar.com/between-demand-and-data-the-support-work-that-keeps-publisher-revenue-healthy/) - Some of the most important work in publisher monetization happens outside of the spotlight.
- [When Ad Block Recovery Becomes a Conversation—Not a Workaround](https://freestar.com/when-ad-block-recovery-becomes-a-conversation-not-a-workaround/) - Ad blockers are easy to describe and hard to handle. Freestar Recovered came out of that tension and a practical frustration which I couldn’t ignore.
- [Curiosity as an Operating System: Scaling Publisher Revenue in Modern Adtech](https://freestar.com/curiosity-as-an-operating-system-scaling-publisher-revenue-in-modern-adtech/) - The gap between business need and technical reality has shaped how I think about operations, leadership, and what it means to support publishers at scale.
- [5 Ways Publishers Can Get Ahead This Spring](https://freestar.com/5-ways-publishers-can-get-ahead-this-spring/) - Spring tends to get overlooked in favor of the high-stakes frenzy of Q4, but for publishers, Q2 is where the real groundwork for revenue growth happens.
- [Freestar-Supported Identity Solutions](https://freestar.com/freestar-supported-identity-solutions/) - Over the last few years, we have been at the forefront of adopting innovative alternatives to third-party cookies, ensuring continued addressability, ad relevancy and revenue performance throughout this transition and in the years to come. As a principal member of Prebid, Freestar is not just adapting to changes; we are actively shaping the future of
- [Engineering for Publishers: Where Time-To-Value Comes First](https://freestar.com/engineering-for-publishers-where-time-to-value-comes-first/) - Programmatic will keep throwing curveballs. Privacy rules change, browsers change, and demand shifts without asking for permission.
- [Boost Your Ad Revenue: The Top-Performing Banner Sizes According to Freestar Data](https://freestar.com/boost-your-ad-revenue-the-top-performing-banner-sizes-according-to-freestar-data/) - Choosing the right banner ad sizes is a critical step in optimizing your revenue strategy, and we're here to help you navigate it.
- [UGC Can Build Community…Or Tank Your Monetization](https://freestar.com/ugc-can-build-communityor-tank-your-monetization/) - User-generated content (UGC) sounds like a win-win: readers engage, pages stay fresh, and your audience does some of the work for you.
- [Stop Chasing Ads, Start Earning Demand: A Publisher-First Approach to Growth in 2026](https://freestar.com/stop-chasing-ads-start-earning-demand-a-publisher-first-approach-to-growth-in-2026/) - If you want durable growth, you have to think less like a seller of impressions and more like an advertiser buying results.
- [Introducing pubOS: A Toolkit for the Future of Publishing in the AI Age](https://freestar.com/introducing-pubos-a-toolkit-for-the-future-of-publishing-in-the-ai-age/) - Freestar CEO Kurt Donnell introduces pubOS, a system built for the AI era that unifies monetization, a partner marketplace, and expert service for publishers.
- [You’ve Got the Team, We’ve Got the Tech: Introducing Freestar Flex!](https://freestar.com/youve-got-the-team-weve-got-the-tech-introducing-freestar-flex/) - For the past decade, publishers have relied on Freestar’s fully-managed ad tech solutions to increase revenue, decrease headcount costs, and simplify monetization. But we know that fully-managed is not the ideal approach for all publishers. Some have sophisticated in-house ad ops teams that want more control over their ad stack but lack the time, resources,
- [Why Audience Development is the Next Step for Enterprise Publishers](https://freestar.com/audience-development-for-enterprise-publishers/) - Audience development is the process of attracting new users and engaging current ones. Real audience development is a long-game that requires relationship building and a true understanding of why users come to your site, why they stay, and what will make them tell others. For the digital publisher, the primary focus of audience development is
- [7 Ways Website Images Contribute to a Better UX](https://freestar.com/improve-ux-with-site-images/) - Images contextualize content and improve the user experience, making them essential for an effective SEO strategy. While there are many aspects of image optimization, today we're focusing specifically on how to use images to better your website UX. Fun Fact: WordPress touts 70 million new posts are published each month on their platform alone. Yep,
- [5 Benefits of Web Push Notifications](https://freestar.com/web-push-notifications-benefits/) - Web-based push notifications are messages sent to a user from a website to either their Android device or desktop browser. Readers must subscribe in order to receive the alerts and can easily unsubscribe at any time. The most basic push note strategy may include notifying users whenever a new article is published, but there are
- [How Ad Revenue Seasonality Can Impact Digital Strategy](https://freestar.com/how-ad-revenue-seasonality-can-impact-digital-strategy/) - At Freestar, not much work is done without strategy behind it. There are objectives, goals, testing, project planning and despite those things, timelines almost always miss the mark. It’s hard to plan ahead for the year to come, there are many unknowns. Working with enterprise publishers on traffic growth and SEO, I’ve found it helpful to
- [3 Simple Reasons To Invest in Video Content](https://freestar.com/benefits-video-content/) - The fastest-growing form of content across the web is video. This is largely due to the increased interest by users in this type of content. In April 2022, WordStream quoted that over the past two years, the time spent watching video content has increased by 52%. Full-service video production agency, LAI Video recently quoted that
- [How to Get Google Traffic From Sources Other Than Organic Search](https://freestar.com/how-to-get-google-traffic-from-sources-other-than-traditional-organic-search/) - A large part of success in digital search marketing is keeping up with the trends and search engine requirements. There are tons of brands and businesses out there competing for the top spot in the SERPs, which is why optimizing your website for all the different potential Google traffic sources — i.e., Google News, Google
- [Top 10 Reasons ID Solutions Help Publishers Leverage First-Party Data for Increased Ad Revenue](https://freestar.com/top-10-reasons-id-solutions-help-publishers-leverage-first-party-data-for-increased-ad-revenue/) - Publishers are increasingly reliant on first-party data to drive ad revenue and deliver personalized experiences to their audiences. However, effectively leveraging this first party data can be a complex task. This is where identity solutions (ID) come into play and create efficiency. By providing a unified view of users across different devices and platforms, identity
- [Maximizing Q4 Ad Revenue: A Guide, Part 1](https://freestar.com/maximizing-q4-ad-revenue-a-guide/) - Q4 is a crucial period for any industry but more so for publishers looking to maximize revenue, as it’s often the most lucrative time of the year due to increased consumer spending and the holiday shopping season right around the corner. To make the most of this opportunity, publishers must adopt a strategic approach to
- [Maximizing Q4 Ad Revenue: A Guide, Part 2](https://freestar.com/maximizing-q4-ad-revenue-a-guide-part-2/) - In Part 1, we covered key strategies to optimize your ad monetization efforts ahead of Q4, focusing on ad inventory, formats, and working with demand partners. Now, let’s dive into additional steps publishers can take to capitalize on the highest revenue opportunities, particularly in updating content, analyzing data, and leveraging SEO to drive traffic and
- [Top 5 Key Takeaways from our Webinar: Maximizing Q4 Ad Revenue](https://freestar.com/top-5-key-takeaways-from-our-webinar-maximizing-q4-ad-revenue/) - We had published a guide on how publishers can maximize revenue in Q4 in part 1 and part2 leading to the webinar and had some interesting conversations around this. You can watch the entire webinar from the link below. We'll dive into the top five key takeaways from combining content strategy, ad partnerships, and optimization
- [Publisher Predictions for 2025: Part 1](https://freestar.com/publisher-predictions-for-2025-part-1/) - With increased focus on privacy regulations, the optimization of ad stacks, and the need for seamless user experiences, publishers must navigate a complex ecosystem to maximize revenue. In this first part of our two-part series, we talk about the transformative trends set to redefine the adtech industry in 2025, including privacy-first approaches, the rise of
- [Publisher Predictions for 2025: Part 2](https://freestar.com/publisher-predictions-for-2025-part-2/) - In Part 1 of our Publisher Predictions for 2025, we explored privacy-first strategies, header bidding wrappers, and SSO. These foundational elements set the stage for publishers to thrive in an increasingly competitive digital ecosystem. In Part 2, we’ll take a deep dive into how artificial intelligence (AI), granular audience segmentation, and the evolution of video
- [5 Key Takeaways from the Publisher Predictions Webinar: Traffic, Monetization, and Market Trends](https://freestar.com/5-key-takeaways-from-the-publisher-predictions-webinar-traffic-monetization-and-market-trends/) - Our latest webinar of the Publisher Predictions was an insightful deep dive into the most pressing issues and opportunities shaping the publishing and adtech landscape. From decoding audience engagement to navigating the complexities of SSP consolidation, the session offered actionable strategies for publishers aiming to thrive in a dynamic market. If you missed it, here
- [How Partners Like Deepsee (and Others!) Have Helped Pave the Way for Freestar’s Next Era](https://freestar.com/how-partners-like-deepsee-and-others-have-helped-pave-the-way-for-freestars-next-era/) - Freestar is thrilled to announce our partnership with the publisher quality platform, Deepsee.io. Following a highly successful trial last year, we quickly recognized the significant value this technology brings to our operations. Deepsee now complements our suite of tools dedicated to maintaining and enhancing inventory quality, further strengthening our commitment to excellence. This year, Freestar
- [Introducing Sertify: A New Partnership to Empower Diverse Publishers](https://freestar.com/introducing-sertify-a-new-partnership-to-empower-diverse-publishers/) - At Freestar, we aim to help publishers succeed by providing innovative tools, resources, and opportunities to thrive in today’s competitive advertising landscape. That’s why we’re excited to announce our new partnership with Sertify, a groundbreaking organization dedicated to simplifying and standardizing accreditation for diverse-owned businesses. This collaboration will enable our publishers to earn official certification
- [The Future for Publishers Isn’t Google – It’s You!](https://freestar.com/the-future-for-publishers-isnt-google-its-you/) - For decades, publishers have been caught in the gravitational pull of Google, Facebook, and Instagram—chasing pageviews, gaming algorithms, and ultimately building reliance on traffic from third-party platforms. But in 2025, the rules have changed. Google’s AI Overviews now give answers before users ever click. Facebook’s reach is throttled, fragmented, and pay-to-play. The platforms that once
- [5 Audience Strategies That Are Driving Revenue For Publishers](https://freestar.com/5-audience-strategies-that-are-driving-revenue-for-publishers/) - Freestar may be best known for world-class header bidding technology, but when it comes to our publishers, we want what’s best for their businesses in the long term. This is why we’ve invested in personnel and partnerships that help support publishers' audience growth far beyond ad revenue. And why we intentionally reduced the amount of
- [Why January is a Chill Month for Publisher Ad Revenue](https://freestar.com/why-january-is-a-chill-month-for-publisher-ad-revenue-seasonal-trends-explained/) - The drop in publisher ad revenue and CPMs in January, often referred to as the "January Slump", has arrived where once again we face the historically slowest month of the year for publisher ad revenue. While it can feel like revenue performance is "broken," it’s almost always a market-wide correction after the peak of Q4.
- [Navigating Inventory Quality Standards Together](https://freestar.com/navigating-inventory-quality-standards-together/) - In today’s advertising landscape, quality isn’t just a buzzword. Inventory standards are stricter than ever, designed to align with the increasingly demanding expectations of advertisers and agencies. Publishers across the web are seeing more content and traffic blocked by demand partners than in years past, not because their sites have changed, but because advertiser requirements
- [What the Jounce Report Signals About Hybrid Monetization and Why Freestar Is Built for It](https://freestar.com/what-the-jounce-report-signals-about-hybrid-monetization-and-why-freestar-is-built-for-it/) - The January 2026 Bellwether report from Jounce Media makes one thing clear: the era of forced choices in enterprise monetization is over. For years, publishers had to decide between fully in-house or fully managed models. Now, as technology and operational expertise have evolved, so has the market. Hybrid monetization has matured into a durable, flexible
- [SEO Trends For Enterprise Publishers in 2023](https://freestar.com/seo-trends-2023/) - This Wednesday several hundred of our closest enterprise publisher friends will join together to run down the list of SEO trends to focus on this next year. And just like all trends, they wouldn’t be so unless a substantial amount of noise and adoption hadn’t already happened. 2022 was a busy year for Google and their
- [Three Ways Google Gemini Enterprise Is Saving Us Hours Every Week](https://freestar.com/three-ways-google-gemini-enterprise-is-saving-us-hours-every-week/) - When we began our AI journey, we explored which use cases could deliver meaningful day-to-day value. Six months later, the picture is far clearer. While some early experiments didn’t stick, three AI solutions have emerged as potential game-changers for our business: Lead enrichment Publisher health checks Inbox management At the heart of each of these
- [Customer success, the Freestar way: lessons from VP Jessica Sims](https://freestar.com/customer-success-the-freestar-way-lessons-from-vp-jessica-sims/) - I’ve spent over four years at Freestar, and it’s been an incredible journey. Joining this team was one of the best career decisions I’ve made—it’s given me space to grow professionally and to contribute to an environment where customer success lies at the heart of everything we do. Speak to anyone at Freestar, and you’ll
- [No Tricks, Just Treats: How Freestar Scares Away Bad Ads](https://freestar.com/no-tricks-just-treats-how-freestar-scares-away-bad-ads/) - This Halloween season, while some embrace the spooky and scary, we at Freestar are working hard to eliminate the ghoulish side of digital advertising. We’re talking about the creepy crawlers of the ad world: malicious ads, intrusive pop-ups, and inappropriate content. Not to mention real-world costs, including lost revenue, broken trust, and poor UX. These
- [Fewer Ads, Better Outcomes: Publishers Betting on Quality and Longevity](https://freestar.com/fewer-ads-better-outcomes-publishers-betting-on-quality-and-longevity/) - Imagine a world where visiting a website feels less like navigating an obstacle course of pop-ups, sticky ads and autoplay videos, and more like stepping into a space you actually want to hang out in. At Freestar, we believe that publishers can prioritize user experience by significantly reducing ad density and actually make more money
- [Getting It Right From The Start: How Freestar Built a Publisher Onboarding Experience That’s All About People](https://freestar.com/getting-it-right-from-the-start-how-freestar-built-a-publisher-onboarding-experience-thats-all-about-people/) - When I first joined Freestar six years ago, I came from a world of customer success at various startups. I was already familiar with Freestar because my previous company had done a deep dive into our competitors, and Freestar’s reputation stood out. Little did I know that I would go from being an admirer from
- [Weathering the Ad Tech Storm](https://freestar.com/weathering-the-ad-tech-storm/) - This October was one of the strangest I’ve seen in a long time. If you felt like the ground was shifting under your feet as you navigated some unusual ad spend patterns, you were not alone. When things get unpredictable, it's easy to want to throw your hands in the air and say, "Well, the
- [Freestar Partners with Ad-Shield to Recapture Revenue from “Dark Traffic” — Lost to a New Generation of Ad Blockers](https://freestar.com/freestar-partners-with-ad-shield-to-recapture-revenue-from-dark-traffic-lost-to-a-new-generation-of-ad-blockers/) - At Freestar, our mission is to simplify the complexities of ad monetization and maximize revenue for our publishers. We are constantly seeking the most innovative technology to solve the toughest challenges in the advertising landscape. That’s why we’re excited to announce our partnership with Ad-Shield, the leader in recovering revenue from the new generation of
- [Navigating the New Privacy Frontier to Help Publishers Stay Compliant](https://freestar.com/navigating-the-new-privacy-frontier-to-help-publishers-stay-compliant/) - During my tenure at Freestar, the only real constant I’ve seen in digital advertising is change. Specifically, one of the biggest disruptors for publishers has been the evolving patchwork of privacy laws. A year ago, there were only nine US state privacy laws. Today, there are 20, with more planned - not to mention the
- [Unlocking Ad Dollars: A Publisher's Guide to Q4 Monetization](https://freestar.com/revenue-strategies-q4-ad-dollars/) - The fourth quarter is the most significant revenue time of year for publishers, with advertisers projected to spend a number exceeding $400 billion on holiday campaigns this year. To capture every possible dollar, publishers need to be intentional about optimization. Many websites experienced a decline in traffic this year, but this has led to a
- [How our ‘Publisher-First’ Mindset Shapes Engineering at Freestar](https://freestar.com/how-our-publisher-first-mindset-shapes-engineering-at-freestar/) - When I joined Freestar two years ago, my friends asked the predictable question: Why jump back into adtech? My answer was simple: Because I had finally found a place where ‘publisher-first’ is more than a slide in a pitch deck. Every conversation here, even behind closed doors, starts with the question: Will this help our
- [The Value of Hashed Emails and What it Means For Publishers](https://freestar.com/hashed-email-ad-monetization-solution/) - Q4 is just about here, which means every publisher is asking Freestar the same question: how can we maximize revenue in these next few months? Don't worry, Freestar has you covered with our latest post on Q4 monetization! You'll notice that number five on the list of top ways to improve Q4 revenue for publishers
- [Inside Freestar’s Journey to Smarter, Human-First AI](https://freestar.com/inside-freestars-journey-to-smarter-human-first-ai/) - AI is, unsurprisingly, a hot topic across the adtech industry. You’ve got your evangelists who believe AI will eventually replace large portions of the workplace, and your skeptics who believe it’s an overhyped fad. The reality is probably somewhere in between. At Freestar, we’re proud to be taking a human-first approach, and we have no
- [Adtech with Intention: Freestar’s Blueprint for the Next Decade](https://freestar.com/adtech-with-intention-freestars-blueprint-for-the-next-decade/) - Freestar’s tenth-anniversary blog series is all about the inflection points that turned ‘publisher-first tech’ into ‘people-first tech’. As Freestar’s first Chief Revenue Officer, I work at the crossroads between publisher development, demand partnerships, and customer success, which means empowering a broad range of teams to do their best work. In this article, I’ll talk about
- [MYTHBUSTER: Why “No Bids” Isn’t a Red Flag, It’s Programmatic Reality](https://freestar.com/mythbuster-why-no-bids-isnt-a-red-flag-its-programmatic-reality/) - In the programmatic world, data can be powerful, but only when it’s used responsibly. Recently, some publishers have received alarming outreach claiming that their monetization setup is underperforming due to a lack of bids from demand partners. These claims often come backed by screenshots from tools like Publift’s AdWizard, suggesting that SSPs are “blocking” impressions
- [As Freestar Turns 10, We’re Still Putting the Publisher First ](https://freestar.com/as-freestar-turns-10-were-still-putting-the-publisher-first/) - Just recently, Admonsters asked the question: what happens when the publisher builds the stack? The article highlighted the growing trend of publishers moving to adtech in a quest to build the tools they have long been asking for. Instead of waiting for better solutions to emerge, explains Lynne D. Johnson, “they wanted a hand in
- [Publisher Acceptance Requirements: Are you ready to Monetize With Freestar?](https://freestar.com/publisher-quality-requirements/) - In recent years, significant industry changes have led us to prioritize website quality and carefully evaluate the publishers we accept for monetization through Freestar. These shifts have underscored the importance of maintaining high standards in our network, ensuring that only reputable sites that align with our values and industry best practices become part of our
- [A Decade of Doing it Differently: From Publisher-First to People-First Tech](https://freestar.com/a-decade-of-doing-it-differently-from-publisher-first-to-people-first-tech/) - This year marks Freestar’s 10th anniversary, a milestone that invites both reflection and renewed vision for what we do. As we celebrate a decade of growth, we’re using this moment to share a series of insights from across the organization. We’ll look at how we’ve evolved, the leadership philosophies that guide us, and how we
- [Freestar’s Story Spotlighted in New Book Scale Up Faster by Pete Martin](https://freestar.com/freestars-story-spotlighted-in-new-book-scale-up-faster-by-pete-martin/) - Freestar is proud to be featured in the newly released book, "Scale Up Faster: Secrets of the Quickest Growing Companies (Scale Up Faster)", by entrepreneur and author Pete Martin. The book offers real-world strategies, frameworks, and lessons from founders and leaders who chose the path less taken: building and scaling businesses without outside investment. Published
- [Freestar Intelligence: We Handle The Complexity So You Don’t Have To](https://freestar.com/freestar-intelligence-we-handle-the-complexity-so-you-dont-have-to/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text][fusion_text] AdTech Unraveled: Solving the Complexity Puzzle The early days of programmatic advertising were pretty straightforward - just a few bidders,
- [7 Reasons Why Publisher Quality is the #1 Factor to Successful Ad Monetization](https://freestar.com/7-reasons-why-publisher-quality-is-the-1-factor-to-successful-ad-monetization/) - Over the past 3 years, Freestar has implemented extensive measures to ensure our publishers consistently meet today’s high-quality standards, benefiting both their audiences and our advertising partners. Publisher quality remains a critical factor for successful ad monetization, and we're committed to upholding these standards. Publisher quality is a core pillar of our audience strategy, deeply
- [Welcome to the Pack, Minnie– Freestar’s First Chief Comfort Officer!](https://freestar.com/welcome-to-the-pack-minnie-freestars-first-chief-comfort-officer/) - We are excited to kick off 2025 with an announcement that will surely set tails wagging… We are thrilled to introduce the newest member of the C-Suite at Freestar– Minnie, our Chief Comfort Officer (CCO). Minnie brings 6 months of experience and unwavering joy to this paw-sition. Minnie was rescued from an Atlanta, Georgia area
- [Optimizing Ad Tech with Freestar’s Modular Header Bidding Wrapper: Performance Enhancements, Memory Management, and Customization](https://freestar.com/optimizing-ad-tech-with-freestars-modular-header-bidder-wrapper-performance-enhancements-memory-management-and-customization/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" min_height="" link="" background_blend_mode="overlay" first="true"][fusion_text] In the world of digital advertising, balancing revenue optimization and performance is a delicate task. Page load speed, efficient use
- [ICYMI: Ad Tech Edition | Week of September 16th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-september-16th-2024/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: How Google got away with charging publishers more than anyone else The
- [Top 10 Reasons Why ID Solutions Help in Personalizing Content](https://freestar.com/top-10-reasons-why-id-solutions-help-in-personalizing-content/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" min_height="" link="" background_blend_mode="overlay" first="true"][fusion_text] Delivering personalized content is key to capturing user attention and driving engagement. However, personalization is only as good as the
- [ICYMI: Ad Tech Edition | Week of September 9th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-september-9th-2024-2/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the
- [ICYMI: Ad Tech Edition | Week of September 2nd, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-september-2nd-2024/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Exclusive: Aditude Acquires Hashtag Labs Google's second antitrust trial could help shape the
- [Top 10 Reasons How ID Graph Solutions Help in Increasing CPM Rates](https://freestar.com/top-10-reasons-how-id-graph-solutions-help-in-increasing-cpm-rates/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" min_height="" link="" background_blend_mode="overlay" first="true"][fusion_text] In the ever-evolving landscape of digital advertising, publishers are constantly seeking ways to optimize their revenue streams. One of the
- [Google’s New Game: Are you a Winner?](https://freestar.com/googles-new-game-are-you-a-winner/) - In August Google released its first Core Update since March. The most recent Google core update appears to be one of the most positive updates that Google has released, especially for smaller publishers, specializing in user-focused content! Google has stated that, “This update is designed to continue our work to improve the quality of our
- [The Current State of Publisher Website Traffic and How to Avoid Algorithm Penalties](https://freestar.com/site-issues-that-could-lead-to-google-penalties/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" min_height="" link="" background_blend_mode="overlay" first="true"][fusion_text] As a publisher, staying ahead of Google’s algorithm updates can feel like an uphill battle. However, significant traffic drops, especially
- [The Cookie Lives On… Sort Of](https://freestar.com/google-keeps-third-party-cookies/) - After multiple delays, it’s official. The third-party cookie wasn’t the problem after all, and it’s here to stay. Well, sort of. In case you missed it, Google Chrome and the Privacy Sandbox team posted an update today (July 22nd), proposing a different approach to user choice “instead of deprecating third-party cookies”. So that’s it folks.
- [5 Big Takeaways For Publishers From Google's API Leak](https://freestar.com/5-big-takeaways-for-publishers-from-googles-api-leak/) - May was a challenging month for Google. The launch of AI Overviews didn't go as planned, and a set of Search API documents were leaked, revealing over 14,000 top-secret factors used in their search algorithms. Several industry experts like Mike King, Rand Fishkin and Danny Goodwin have provided helpful recaps, but these can be highly
- [Meet Your Newest Competitor – Google’s AI Overviews](https://freestar.com/how-websites-can-compete-ai-overviews/) - You may have noticed a new addition to the Google search result pages launch earlier this month, it was pretty hard not to. With many search queries, AI-generated answers now auto-populate at the top of the results. This answer is compiled from a mixture of large language models and content from around the web that
- [Freestar Explains: CMA Q1 2024 Report Google Privacy Sandbox](https://freestar.com/freestar-explains-cma-q1-2024-report-google-privacy-sandbox/) - Introduction On Friday, April 26th, the UK’s Competition and Markets Authority (“CMA”) published its Q1 2024 report on the implementation of the Google Privacy Sandbox (“GPS”). This is the CMA’s eighth report on the GPS and its ability to replace cookie technology while not giving Google an unfair advantage as a key player in the
- [Reddit On The Rise: What We Can Learn From Reddit](https://freestar.com/what-we-can-learn-from-reddit/) - In the last 6 months we have seen Reddit hijack the search results, climbing the ranks of top traffic referral sources for publishers like never before. According to SemRush in this study, Reddit is currently the eighth most visited website in the world. This places them ahead of major sites such as Amazon, Bing and
- [ICYMI: Ad Tech Edition | Week of March 25th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-march-25th-2024/) - Bits and Bobs from around the industry: Media buyers don’t want to pay extra for publishers’ first-party data A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem Sins Of The Cookie: How Third-Party Cookies Set The Industry Back Media buyers don’t want to pay extra for publishers’ first-party data Amidst the transition
- [ICYMI: Ad Tech Edition | Week of March 18th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-march-18th-2024/) - Bits and Bobs from around the industry: How Disney Juggles Direct Supply Paths Without Disintermediating SSPs Google’s new Sandbox advertising system could be ‘the end for a lot of publishers’ HOW TO MAKE FIRST-PARTY DATA WORK FOR YOUR BRAND How Disney Juggles Direct Supply Paths Without Disintermediating SSPs Disney continues its journey toward automating ad
- [ICYMI: Ad Tech Edition | Week of March 11th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-march-11th-2024/) - Bits and Bobs from around the industry: Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply With AI looming as a threat to news sites, publishers push back Europe’s DMA rules for Big Tech explained Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply Ad tech vendors
- [How To Thrive During (and After!) the March Google Update](https://freestar.com/tips-for-organic-search-seo-performance/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected
- [ICYMI: Ad Tech Edition | Week of March 4th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-march-4th-2024/) - Bits and Bobs from around the industry: Ad tech’s take: early reactions to Google’s third-party cookie demise Privacy Sandbox’s Latency Issues Will Cost Publishers Microsoft Embraces Google’s Privacy Approach for Advertising What web creators should know about our March 2024 core update and new spam policies Ad tech’s take: early reactions to Google’s third-party cookie
- [ICYMI: Ad Tech Edition | Week of February26th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-february26th-2024/) - Bits and Bobs from around the industry: Magnite’s CTV Spend Swelled By 20% in 2023 The AdOps Team of the Future 32 media groups levy $2.3bn antitrust suit against Google over its adtech practices Magnite’s CTV Spend Swelled By 20% In 2023 Magnite’s revenue breakdown reveals the increasing significance of connected TV (CTV) for the
- [ICYMI: Ad Tech Edition | Week of February19th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-february19th-2024/) - Bits and Bobs from around the industry: It’s MFA Freedom Day! Celebrate By Fixing Your Supply Change Amazon wants a bigger slice of the DSP ad tech market Google Responds to the IAB Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies” OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy It’s MFA Freedom
- [5 Ways Publishers Can Maximize Ad Revenue This Political Season](https://freestar.com/5-ways-publishers-can-maximize-ad-revenue-this-political-season/) - November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the
- [Revolutionizing Ad Optimization: Freestar's Dynamic Ad Stack](https://freestar.com/revolutionizing-ad-optimization-freestars-dynamic-ad-stack/) - The Challenge of Ad Stack Optimization In the fast-paced world of digital advertising, optimizing ad stacks has long been a cumbersome and recurring challenge for publishers. The manual efforts involved in adjusting bidder configurations, managing timeouts, setting floor prices, and adapting to market dynamics have often consumed valuable time and resources. As the industry evolves,
- [ICYMI: Ad Tech Edition | Week of January 29th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-29th-2024/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox ChatGPT
- [ICYMI: Ad Tech Edition | Week of January 22nd, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-22nd-2024/) - Bits and Bobs from around the industry: As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals Some publishers are starting to see revenue lift from alternative IDs A New Year and a New Google: A Perspective on Privacy Sandbox As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals Index
- [ICYMI: Ad Tech Edition | Week of January 15th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-15th-2024/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 Indeed
- [ICYMI: Ad Tech Edition | Week of January 8th, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-8th-2024/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Privacy Sandbox: How is 2024 Looking? Index Exchange Donates Privacy Sandbox Demo Tool
- [ICYMI: Ad Tech Edition | Week of January 1st, 2024](https://freestar.com/icymi-ad-tech-edition-week-of-january-1st-2024/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Google Just Swallowed the Cookie. That Will Change How Your Company Advertises The
- [ICYMI: Ad Tech Edition | Week of December 25th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-december-25th-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: If 2023 Was The Last Year Of Third-Party Cookies, Did Programmatic Make The
- [ICYMI: Ad Tech Edition | Week of December 18th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-december-18th-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Predictions 2024: Contextual Advertising LinkedIn Live Rewind: AdMonsters 2023 Recap W/ Chris Kane,
- [ICYMI: Ad Tech Edition | Week of December 11th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-december-11th-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For
- [ICYMI: Ad Tech Edition | Week of December 4th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-december-4th-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? A Deep Dive into
- [Google's Algorithm Overhaul: These Updates Are Impacting Much More Than Just Search](https://freestar.com/google-algorithm-updates-create-chaos-among-publishers/) - Five large-scale Google algorithm updates have occurred in the past three months, possibly breaking some kind of record. This year seems to be the culmination of the broad themes from the last decade of SEO advice, converging in a combined fruition. Publishers are now compelled to adhere to the principles of quality content, user experience
- [ICYMI: Ad Tech Edition | Week of November 27th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-november-27th-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Google Confirms January Cookie Deprecation Google is replacing the exec who oversees
- [LiveRamp’s Authenticated Traffic Solution and Google PAIR](https://freestar.com/authenticated-traffic-google-pair/) - As part of Freestar’s commitment to helping our partners improve their ad monetization, and prepare for a cookieless future, we closely partner with data collaboration platform, LiveRamp. One of LiveRamp’s core capabilities is enabling advertisers to reach their audiences wherever they’ve authenticated, and deliver personalized experiences that deepen valuable customer relationships - thereby increasing the
- [Advice to Your Younger Self – From Thought Leaders Around the Industry  V.3](https://freestar.com/advice-to-your-younger-self-from-thought-leaders-around-the-industry-v-3/) - In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives on what matters most to them, as well as hear their takes on hot industry topics. He ends each episode with this very poignant question: “What advice would the current you
- [ICYMI: Ad Tech Edition | Week of November 13th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-november-13th-2023/) - Bits and Bobs from around the industry: Google Might Have to Delay its Plan to Kill Tracking Cookies Until 2025, Ad Industry Experts Believe 2024 Looks to Be a Defining Year for the Ad Market Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers Google Might Have to Delay its Plan to Kill
- [ICYMI: Ad Tech Edition | Week of November 6th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-november-6th-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: The IAB Tech Lab is Seeking Comment On a New Data Deletion Framework
- [ICYMI: Ad Tech Edition | Week of October 30th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-30th-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Media Briefing: Publishers are counting down to the end of Q4 Publishers, Don’t
- [Freestar Offers AdTech Employment Opportunities Through Ad Tech Associate Program to Industry Newcomers](https://freestar.com/freestar-offers-adtech-employment-opportunities-through-ad-tech-associate-program-to-industry-newcomers/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" min_height="" link="" background_blend_mode="overlay" first="true"][fusion_text] Have you ever wanted to apply for a new job and weren’t sure if it was the right fit or
- [ICYMI: Ad Tech Edition | Week of October 23rd, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-23rd-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Microsoft Appoints New CMO as It Focuses on the 'Era of AI' WordPress.com
- [ICYMI: Ad Tech Edition | Week of October 16th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-16-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: IAS Launches New Made For Advertising (Mfa) AI-driven Site Detection And Avoidance Technology
- [ICYMI: Ad Tech Edition | Week of October 9, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-9-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Freestar CEO, Kurt Donnell Talks 2023 Top Payors and Ad Tech with OAREX
- [The Differences between eCPM vs CPM](https://freestar.com/the-differences-between-ecpm-vs-cpm/) - In the ever-evolving landscape of digital advertising, the jargon can often seem like a labyrinth, and two terms that often cause confusion are CPM and eCPM. Today, we’re here to shed light on these crucial metrics that drive the advertising industry. Written by Oliver Renusson, a Yield Analyst at Freestar, this article will not only
- [ICYMI: Ad Tech Edition | Week of October 2, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-october-2-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Meta Is Rolling Out Its First Gen AI Tools For Ad Creative
- [Video Advertising Techniques Publishers Should be Using To Monetize Their Website](https://freestar.com/video-advertising-techniques-publishers-should-be-using-to-monetize-their-website/) - Video Advertising Techniques Publishers Should be Using To Monetize Their Website In the ever-evolving landscape of digital advertising, video monetization has emerged as a powerful tool for publishers looking to increase their revenue streams. As internet users continue to consume video content at a staggering pace, it’s essential for publishers to tap into the potential
- [ICYMI: Ad Tech Edition | Week of September 25, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-september-25-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Leading Trade Groups Define "Made for Advertising" Websites TripleLift Releases Industry’s First Test
- [ICYMI: Ad Tech Edition | Week of September 18, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-september-18-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee
- [ICYMI: Ad Tech Edition | Week of September 11, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-september-11-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Freestar harnesses Memorystore for ultra-low latency in global service delivery The “New Rules”
- [Understanding MFA Websites and How to Respond When Flagged](https://freestar.com/made-for-advertising-what-to-do/) - Earlier this year, the Association of National Advertisers released a report revealing that MFA websites account for 15% of all annual ad impressions. This translates to approximately $13 billion wasted on media campaigns running on platforms designed solely for advertising purposes. While the existence of these substandard MFA websites is nothing new, recent developments, including
- [ICYMI: Ad Tech Edition | Week of September 4th, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-september-4th-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Freestar Hires Pub Tech Veteran Heather Carver As Its First CRO How Europe’s
- [ICYMI: Ad Tech Edition | Week of August 28, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-august-28-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The Life
- [What Is Ad Monetization and How Does It Work?](https://freestar.com/what-is-ad-monetization-and-how-does-it-work/) - Ad monetization has become a very steady and sustainable business model for publishers looking to make supplemental or primary income from their platform. Much of the time, this income is passive, making it that much more of an appealing venture. When we talk about ad monetization, we’re referring to generating revenue through what the ad
- [ICYMI: Ad Tech Edition | Week of August 21, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-august-21-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: GroupM is removing MFAs from its inclusion lists It’s Time to Dispel
- [How Does In-App Header Bidding Work?](https://freestar.com/how-does-in-app-header-bidding-work/) - A primary goal in the ad tech world is to simplify the relationship and media trading between advertisers and publishers. While the industry continues to evolve and work towards this goal, the digital advertising world still lacks a certain level of coordination. It wasn’t until recently that publishers were responsible for managing multiple publishing platforms
- [ICYMI: Ad Tech Edition | Week of August 14, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-august-14-2023/) - Bits and Bobs from around the industry: Amazon Prepares SSP Launch; Tracer raised USD $18.1m InMobi Acquires Quantcast Choice to Enhance Frictionless Consent Management for Publishers How Data Clean Rooms are Helping Deliver On the Promise of Advanced TV Advertising Amazon Prepares SSP Launch; Tracer raised USD $18.1m Amazon is gearing up to launch a
- [FAQ: How Do We Support Direct Deals?](https://freestar.com/faq-how-do-we-support-direct-deals/) - What is a direct deal? In the context of ad tech (advertising technology), a direct deal refers to a specific type of advertising transaction that occurs directly between an advertiser and a publisher using pre-negotiated terms. There are various ways to buy and sell ad inventory in the digital advertising ecosystem. Programmatic advertising, for example,
- [ICYMI: Ad Tech Edition | Week of August 7, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-august-7-2023/) - [fusion_builder_container type="flex" hundred_percent="no" equal_height_columns="no" hide_on_mobile="small-visibility,medium-visibility,large-visibility" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" parallax_speed="0.3" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" border_style="solid"][fusion_builder_row][fusion_builder_column type="1_1" type="1_1" layout="1_1" background_position="left top" border_style="solid" border_position="all" spacing="yes" background_repeat="no-repeat" margin_top="0px" margin_bottom="0px" animation_speed="0.3" animation_direction="left" hide_on_mobile="small-visibility,medium-visibility,large-visibility" center_content="no" last="true" hover_type="none" background_blend_mode="overlay" first="true" min_height="" link=""][fusion_text] Bits and Bobs from around the industry: Why PubMatic Stock crashed 30% Today Yieldmo & GroupM Introduce AI Enabled
- [What Are Monthly Active Users?](https://freestar.com/what-are-monthly-active-users/) - In today's app-driven world, understanding user engagement and monetization potential is crucial for app developers and publishers. One metric that plays a significant role in evaluating an app's success and revenue-generating capabilities is Monthly Active Users (MAU). MAU measures the number of unique users who engage with an app within a given month and provides
- [ICYMI: Ad Tech Edition | Week of July 31st, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-july-31-2023/) - Bits and Bobs from around the industry: Signs of Optimism Shine Through the Bleak Ad Market DoubleVerify Extends Leadership in Independent AI Powered Campaign Optimization Solutions with Agreement to Acquire Scibids Retargeter Who? Criteo’s All Commerce Now; Trying to be YouTubeTok Former Employees Remain Uncompensated After MediaMath’s Bankruptcy Filing Signs of Optimism Shine Through the
- [Instream vs Outstream Video](https://freestar.com/instream-vs-outstream-video/) - In the rapidly evolving landscape of online advertising, video ads have emerged as a powerful tool for capturing audience attention and driving engagement. Among the various video ad formats, instream and outstream video ads have gained significant popularity. But which is better? In this blog post, we'll delve into the characteristics, pros, and cons of
- [August Trends: CPMs and Seasonal Content](https://freestar.com/august-trends-cpms-seasonal-content/) - As the summer rolls on, August content trends are consumed by back-to-school, last-minute trips, and outdoor activities. One step closer to Fall, August gives us the last few weeks before vacations end, and out in the not-so-far distance, we can see Q4 around the corner. Depending on what part of the world you’re in, August
- [Video Advertising – What Is It and How Are Video Ads Served](https://freestar.com/video-advertising-what-is-it-and-how-are-video-ads-served/) - Video advertising has rapidly become one of the most popular ways for companies to market their products or services. In fact, Business Insider reports a 20% increase in online video advertising spending over the previous year. Video marketing combines visuals and sound in an easy and fun way, making it perfect for getting people's attention.
- [Advice to Your Younger Self – From Thought Leaders Around the Industry  V.2](https://freestar.com/advice-to-your-younger-self-from-thought-leaders-around-the-industry-v-2/) - In our podcast Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar, interviews thought leaders across the industry to get their perspectives on what matters most to them, as well as hear their takes on hot industry topics. He ends each episode with this very poignant question: “What advice would the current you
- [ICYMI: Ad Tech Edition | Week of July 10, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-july-10-2023/) - Bits and Bobs from around the industry: Google’s New Search Tool Could Eat the Internet Alive | The Atlantic Deloitte/Meta Report Predicts the Near Future of Ad Tech, Winners Among New Privacy Enhancing Technologies | CPO Magazine IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth
- [FAQ: Server-Side or Client-Side?](https://freestar.com/faq-server-side-or-client-side/) - Header bidding is a programmatic advertising technique that has recently gained popularity. This process allows multiple demand partners to bid on the same inventory simultaneously, which can result in increased revenue for publishers. The two primary header bidding technologies, server-side and client-side, differ in terms of where the auction takes place and how the bids
- [ICYMI: Ad Tech Edition | Week of July 3, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-july-3-2023/) - Bits and Bobs from around the industry: MediaMath Owes More Than $100 Million To At Least 200 Companies, Including Major SSPs | AdExchanger The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets | Digiday IAB Tech Lab Blesses Its First Set Of Data Clean Room Specs | AdExchanger Advertisers Pay Attention as
- [Improving Ad Quality with Report This Ad](https://freestar.com/improving-ad-quality-with-report-this-ad/) - When a publisher sees an ad they don't like, they want an easy way of reporting it to Freestar. When a publisher reports an unwanted ad, Freestar's Ad Quality team wants all the details about the creative and the network that served it. We listened to our publisher's feedback and built Report This Ad to
- [ICYMI: Ad Tech Edition | Week of June 26, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-june-26-2023/) - Bits and Bobs from around the industry: MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart | AdExchanger Google violated its standards in ad deals, research finds | Wall Street Journal Transparency and brand safety on Google Video Partners | Google Ads and Commerce Blog Why aren’t publishers concerned about Supply Path Optimization (SPO)?
- [Ad Tech from A to Z V.2](https://freestar.com/ad-tech-from-a-to-z-v-2/) - Welcome back to Ad Tech from A to Z! If you’re new to ad tech, these are common terms in the industry that you should know. Let’s get started! Accelerated Mobile Pages (AMP) is a project supported by Google to provide web publishers with a way to quickly serve web pages for mobile devices. There
- [July Trends: CPMs and Seasonal Content](https://freestar.com/july-trends-cpms-and-seasonal-content/) - July kicks off the start of Q3, hard to believe! Summer months can be a bit of a roller coaster when it comes to both website traffic and advertising budgets, making it hard to know exactly what to expect. July falls smack in the middle of what certain publishers consider the “summer slump.” For verticals
- [ICYMI: Ad Tech Edition | Week of June 19, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-june-19-2023/) - Bits and Bobs from around the industry: The Trade Desk’s ID5 Integration Makes European Audiences More Addressable | AdExchanger Advertisers, Here’s One Weird Trick From The ANA That Could Save You $20 Billion | AdExchanger Gannett CEO: Here’s why we are suing Google for deceptive business practices | USA Today The Trade Desk and Walmart
- [Remote Life - How Freestar Makes It Work](https://freestar.com/going-remote-how-freestar-makes-it-work/) - Remote work has been accelerating all over the world. Entire industries can now successfully operate within a remote-workforce. Most professionals are seeking out jobs that allow the flexibility to work outside of a traditional office environment. Freestar is fortunate enough that our work does not need to be done in a specific place to be
- [Inside Freestar: Meet Louise](https://freestar.com/inside-freestar-meet-louise/) - Hello everyone 👋! Welcome back to Inside Freestar, where we introduce you to all the people who make Freestar such a great workplace. So far, you’ve met Amber, Tim, Christina, Matthew, and Wariana. Today, I’m introducing Louise Dijksman, Senior Customer Success Manager at Freestar. Louise has spent the last few years in ad tech, starting
- [ICYMI: Ad Tech Edition | Week of June 12, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-june-12-2023/) - Bits and Bobs from around the industry: Tremor International Group Rebrands as Nexxen | Yahoo Finance Google Ad business faces breakup after being charged with EU antitrust violations | Search Engine Land Cleaning Up Programmatic: Sharethrough, First Ad Exchange to Automatically Remove High-Carbon and Made-for-Advertising Sites | Sharethrough Criteo Rolls Out An SSP Just For
- [How to Calculate CPM and RPM](https://freestar.com/how-to-calculate-cpm-and-rpm/) - CPM (Cost per Mille) and RPM (Revenue per Mille) are essential metrics for website publishers to calculate and monitor their advertising revenue. CPM measures the revenue earned per thousand ad impressions, while RPM measures the revenue earned per thousand pageviews or sessions, regardless of the number of ads displayed. In this blog, we will guide
- [ICYMI: Ad Tech Edition | Week of June 5, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-june-5-2023/) - Bits and Bobs from around the industry: Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale | Digiday The Trade Desk Wants to Be the App Store for Ad Tech | AdWeek Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs | AdExchanger MediaMath and Viant are in
- [Google’s Helpful Content Guidance Update](https://freestar.com/googles-helpful-content-guidance-update/) - As a publisher, it's essential to understand what kind of content is helpful to users and what you should avoid to maintain a high-quality website, especially when it comes to Google Search. In April 2023, Google made some changes to its Helpful Content Guidance. This blog dives into what is Google's helpful content guidance, how
- [ICYMI: Ad Tech Edition | Week of May 29, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-29-2023/) - Bits and Bobs from around the industry: How Google expanded its data clean room tools for post-cookie ad targeting | AdAge With advertising in flux, Twitter is outsourcing ad monetization to ad tech | Digiday ‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies | Digiday How Google expanded its
- [FAQ: How do price floors work?](https://freestar.com/faq-how-do-price-floors-work/) - In programmatic advertising, setting a price floor is a common practice to ensure that ad inventory is sold at a fair price and to maximize revenue for publishers. But how do price floors work, and what are the benefits of using them? In this blog, we'll explore everything you need to know about price floors.
- [ICYMI: Ad Tech Edition | Week of May 22, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-22-2023/) - Bits and Bobs from around the industry: Meta hit with record $1.3 bln fine over data transfers | Reuters How Google’s AI-Generate Advertising Tools Will Put Brands into Search Chat | AdAge YouTube’s Global Ad Revenue To Surpass $30billion | TechRound Meta hit with record $1.3 bln fine over data transfers | Reuters The article
- [Privacy Policy FAQs For Publishers](https://freestar.com/privacy-policies-for-publishers/) - With three-plus years of almost constant news headlines of consumer data leaks, data privacy laws, and pressure to secure everything, another round of new legislation is about to touch down. Keeping it all straight is quite challenging, especially with the acronyms, right?! But we're going to try! Freestar recognizes and respects a user's right to
- [5 Tips to Increase Mobile App Ad Revenue](https://freestar.com/5-tips-to-increase-mobile-app-ad-revenue/) - One of the most popular ways to generate revenue from a mobile app is through ads. With mobile ad spending projected to reach $355.1 billion by 2023, it's no surprise that more and more app developers are turning to ads as a revenue stream. While ads can be a great way to monetize your app, it's
- [The Future of Google SERPs and What It Means For Publishers](https://freestar.com/what-google-sge-means-for-publishers/) - On May 10, Google introduced future plans for the search engine result pages (SERPs). These plans include featuring AI-generated responses at the top of certain queries in a much more robust and well-formulated answer than in versions past. You can read Google's official blog post on their search generative experience. Mind-blowing, right? Preview: Over the
- [ICYMI: Ad Tech Edition | Week of May 15, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-15-2023/) - Bits and Bobs from around the industry: OpenPath and the state of the supply chain | The Current New Consent Management Platform requirements for serving ads in the EEA and UK | Google Ad Manager TCF 2.2 Launches! All You Need To Know | IAB Europe Google will disable third-party cookies for 1% of Chrome
- [What You Need to Know About GA4](https://freestar.com/what-you-need-to-know-about-ga4/) - Next week, Google Analytics Universal will stop tracking new data. For the past year, many publishers have been running code for both GA-UA and the new system Google Analytics (GA4). GA4 is the latest version of Google's web analytics platform, officially launched in October 2020. What is happening to Universal Analytics? Google Analytics 3 (also
- [ICYMI: Ad Tech Edition | Week of May 8, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-8-2023/) - Bits and Bobs from around the industry: PubMatic Launches Activate, Bringing Programmatic Automation to Direct Deals for CTV and Video | PubMatic The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety | AdWeek New York Times to get around $100 million from Google over three years | Editor & Publisher Audi, Diageo
- [Advice to Your Younger Self – From Thought Leaders Around the Industry  V. 1](https://freestar.com/advice-to-your-younger-self-from-thought-leaders-around-the-industry-v-1/) - In our podcast, Blood, Sweat and CPMs, Kurt Donnell, President & CEO of Freestar interviews thought leaders across the industry to get their perspectives on what matters most to them and their take on hot industry topics. He ends each episode with this very poignant question “What advice would the current you give to a
- [ICYMI: Ad Tech Edition | Week of May 1, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-may-1-2023/) - Bits and Bobs from around the industry: Amazon’s pending price hike stirs debate among media owners | Digiday Vice is said to be headed for bankruptcy | Editor & Publisher The Trade Desk Strikes Deal With Measurement Firm Attain | Business Insider Cadent To Acquire EMX’s SSP Tech In Bankruptcy Auction | AdExchanger Amazon’s pending
- [​​What is Header Bidding and How Does it Work?](https://freestar.com/what-is-header-bidding-and-how-does-it-work/) - In the world of programmatic advertising, header bidding has emerged as a powerful tool for publishers looking to maximize their revenue and gain greater control over their ad inventory. By creating a more competitive environment, header bidding allows publishers to achieve higher CPMs (cost per thousand impressions) for their ad space while providing advertisers with
- [How to Use AI and ChatGPT for Your Content](https://freestar.com/how-to-use-ai-and-chatgpt-for-your-content/) - As AI and machine learning evolve, language models such as ChatGPT are gaining popularity among content creators. ChatGPT is a powerful tool that can generate high-quality text content quickly and efficiently. However, as with any technology, there are both advantages and disadvantages to using ChatGPT for content creation. In this blog post, we will examine
- [ICYMI: Ad Tech Edition | Week of April 24, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-april-24-2023/) - Bits and Bobs from around the industry: It’s Time To Move To A SaaS Model For SSPs | AdExchanger Exclusive: Time to remove digital paywall | Axios Meta sees digital ad boost in first quarter | AdAge The Rundown: Amazon’s DSP trumpets its cookies-less targeting capabilities | Digiday It’s Time To Move To A SaaS
- [Blood, Sweat & CPMs – Ep. 43: Chris Kane (Jounce Media)](https://freestar.com/blood-sweat-cpms-ep-43-chris-kane-jounce-media/) - In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
- [What Publishers Need to Know About AMP RTC](https://freestar.com/what-you-need-to-know-about-amp-rtc-real-time-config/) - Header bidding is appealing, in theory, to most publishers. Still, in reality, due to the complex dynamics of the ecosystem, it often results in server-side operations being executed on the client side, causing delays of 2-5 seconds before an ad request is made to the server. This delay blocks the rendering of web page content and
- [What Is AMP?](https://freestar.com/what-is-amp/) - To say that we use our mobile devices for everything is an understatement. Mobile phone usage has increased dramatically over the past few years, and somehow, it will only continue growing. As you already know, speed is essential to mobile browsing, so optimizing for that speed is the top priority for mobile web developers. While several frameworks
- [ICYMI: Ad Tech Edition | Week of April 17, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-april-17-2023/) - Bits and Bobs from around the industry: Magnite debuts ClearLine to offer advertisers a direct route to video inventory without a DSP | Digiday Nine more US states join federal lawsuit against Google over ad tech | Reuters Google give post-cookie ad tech update | AdAge Here Is What Changed With The Google Helpful Content
- [How to Calculate CPM and eCPM](https://freestar.com/how-to-calculate-cpm-and-ecpm/) - Publishers can use CPM (Cost Per Mille) and eCPM (Effective Cost Per Mille) as ad revenue models to monetize their websites or app. While they are related, they serve slightly different purposes and are used together to optimize ad revenue. Let’s dive into each one. What is CPM? CPM stands for cost per mille, which
- [ICYMI: Ad Tech Edition | Week of April 10, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-april-10-2023/) - Bits and Bobs from around the industry: IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 | Adexchanger SSPs break with the past as push comes to shove in ad tech | Digiday Meta Regains Some of its Mojo for Marketers Thanks to AI Tool Advantage+ | Adweek A Google
- [Ad Tech From A to Z - Volume 1](https://freestar.com/defining-the-acronyms-ad-tech-terminology-volume-1/) - Don’t know a CPM from a CMP? Wondering how an ad network is different from an ad server? Well, we’re not going to answer all of your burning terminology questions here, but we’ll tackle a handful in this article. We’re always publishing subsequent articles to help explain the various terms that float around the digital
- [What is Ad Inventory?](https://freestar.com/what-is-ad-inventory/) - You might have heard the term "ad inventory" thrown around in the advertising world, but what does it really mean? In this post, we'll explore what ad inventory is and discuss the different ways to sell it. Let's dig in! What is Ad Inventory? Essentially, ad inventory is the number of ad spaces or spots
- [10 Tips To Improve Website Quality](https://freestar.com/tips-improve-website-quality/) - At Freestar, the quality of our publishers is top priority. We have a team of experts dedicated to the supply of our ad inventory, and the reason is revenue. Without the hyper-focus on quality, we wouldn't see the average CPMs and RPMs across our monetized pages. But regardless, there are still publishers we work with
- [ICYMI: Ad Tech Edition | Week of April 3, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-april-3-2023/) - Bits and Bobs from around the industry: In a shrinking marketplace, Magnite explores media trading without DSPs | Digiday Publishers Call Out Ad-Tech Firms’ Sale of Contextual Data as IP Theft | AdWeek UK publishers sue Google for $4.2 billion in lost ad revenue | Search Engine Land In a shrinking marketplace, Magnite explores media
- [Blocklist 101](https://freestar.com/blocklist-101/) - What is a Blocklist? A blocklist is a list that details what type of advertisers or ad categories a publisher does not want to appear on their site. This can be for any number of reasons but most often because of brand safety, user experience and/or legal compliance. More often than not, publishers use blocklists
- [Guide to Google MCM](https://freestar.com/guide-to-google-mcm/) - In June 2021, Google began the process of deprecating its SPM program in favor of a new MCM program. The deprecation process was finalized last year and any publishers who were previously on SPM have since transitioned to MCM. This program was developed to give publishers more control and transparency into their ad monetization. We’ll
- [Blood, Sweat & CPMs – Ep. 42: Natrian Maxwell (The Trade Desk)](https://freestar.com/blood-sweat-cpms-ep-42-natrian-maxwell-the-trade-desk/) - In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
- [How Freestar is Leveraging Emerging Technology](https://freestar.com/how-freestar-is-leveraging-emerging-technology/) - According to IBM, we generate 2.5 quintillion bytes of data every day. By 2025, it is estimated that 463 exabytes of data will be created each day globally. These are mind blowing numbers and a lot of investment is required to process and store this data – the investment is worth it because, when harnessed
- [ICYMI: Ad Tech Edition | Week of March 27, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-march-27-2023/) - Bits and Bobs from around the industry: Google Removed More Than 5 Billion Ads From Its Platform Last Year | Adexchanger U.S. Ad Spending Still Expected to Grow in 2023 Despite ‘Stressful Economic Signals’ | Wall Street Journal That was fast! Microsoft slips ads into AI-powered Bing Chat | TechCrunch Google Removed More Than
- [April Trends: CPMs and Seasonal Content](https://freestar.com/april-cpm-seasonal-content-trends/) - April is here and we’re excited to officially enter warmer temps, higher CPMs and Q2. Looking at the 12 months of the year, Q2 indicates the time period of April, May and June. January tends to be the slowest month of the year for ad revenue, coming off some of the highest months of the
- [Inside Freestar: Meet Matthew](https://freestar.com/inside-freestar-meet-matthew/) - Hello everyone 👋! Welcome back to Inside Freestar, where we introduce you to all of the people that make Freestar such a great place to work. So far you’ve met Amber, Tim, Wariana, and Christina. Today, I have the honor of introducing to you Matthew Wells, Freestar’s first Chief Financial Officer. Matt is a 20-year
- [7 Tips for Publishers to Optimize for Programmatic Direct Deals](https://freestar.com/top-7-tips-for-publishers-to-optimize-for-programmatic-direct-deals/) - Programmatic direct deals are a type of digital advertising in which a buyer and a seller agree to sell and purchase ad inventory directly from each other, without the need for an intermediary such as an ad exchange. In programmatic direct deals, the buyer and seller agree on the specific terms of the ad campaign,
- [ICYMI: Ad Tech Edition | Week of March 20, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-march-20-2023/) - Bits and Bobs from around the industry: Google and Microsoft’s chatbots are already citing one another in a misinformation shitshow | The Verge Google’s ad-tech antitrust suit headed for federal courtroom next March | Seeking Alpha TikTok CEO Defends App to Congress—What Brands Need to Know | AdAge Google and Microsoft’s chatbots are already citing
- [5 Reasons Why Quality Leads To Higher RPMs](https://freestar.com/why-quality-websites-have-higher-cpms/) - By now you've realized the RPM equation is a complicated one, made up on many uncontrollable factors. RPMs vary by content niche, seasonality, geo location, viewability, device type, and many other factors. But there's another piece of the puzzle that actually makes a huge impact in how much money an advertiser is willing to pay
- [ICYMI: Ad Tech Edition | Week of March 13, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-march-13-2023/) - Bits and Bobs from around the industry: Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry | AdWeek GumGum Announces Industry’s First 100% Brand Safe Ad Exchange | ExchangeWire Google taps Fastly to make cookie-free adtech FLEDGE fly | The Register Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
- [FAQ: Is There an Ideal Ad Layout?](https://freestar.com/faq-is-there-an-ideal-ad-layout/) - To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for one publisher may not work for another. It takes trial and error to find the optimal ad layout and even then, we recommend publishers to continue optimizing. So, I guess, the right question to
- [ICYMI: Ad Tech Edition | Week of March 6, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-march-6-2023/) - Bits and Bobs from around the industry: A year on, The Trade Desk’s Open Path is moving toward its goals, but challenges persist | Digiday Why retail media will be the third and biggest wave of digital advertising | Insider Intelligence Venatus Acquires Browser Game Ad Tech Business AdinPlay | VideoWeek Silicon Valley Bank is
- [Inspiring Leaders: An Interview with Top Women in Ad Tech](https://freestar.com/inspiring-leaders-an-interview-with-top-women-in-ad-tech/) - In honor of International Women’s Day, we wanted to highlight some of the amazing women in our industry that are paving the way for women in ad tech. In this interview, they share their stories on growing their careers, becoming leaders, and what advice they’d give their 25-year-old selves. Meet our inspiring leaders: Ashley Wheeler,
- [ICYMI: Ad Tech Edition | Week of February 27, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-february-27-2023/) - Bits and Bobs from around the industry: Simpli.fi to Acquire Contextual and Native Demand-Side Platform, Bidtellect | PR Newswire The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech | AdWeek Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites | Search Engine Journal Blockthrough and AAX join forces as a
- [Trends in Programmatic Video Advertising 2023](https://freestar.com/trends-in-programmatic-video-advertising-2023/) - As one of Freestar's industry experts in programmatic video, I have noticed several trends predicted to dominate the industry in 2023. These trends are expected to shape the future of programmatic video advertising and provide new opportunities for advertisers and publishers alike. [fusion_imageframe aspect_ratio="" custom_aspect_ratio="100" aspect_ratio_position="" lightbox="no" linktarget="_self" align_medium="none" align_small="none" align="none" mask="" custom_mask="" mask_size="" mask_custom_size=""
- [ICYMI: Ad Tech Edition | Week of February 20, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-february-20-2023/) - Bits and Bobs from around the industry: Walmart ad sales hit $2.7B as execs eye greater scale | MarketingDive Criteo adds to the ongoing wave of ad tech layoffs | Digiday Publishers and Buyers Want More Premium SSPs, Not More Demand | AdWeek From the FTC to SCOTUS, the ad tech world has its hands
- [Inside Freestar: Meet Wariana](https://freestar.com/inside-freestar-meet-wariana/) - Hello everyone 👋! Welcome back to Inside Freestar, where we introduce you to all of the people that make Freestar such a great place to work. So far you’ve met Amber, Tim, and Christina. Today, I have the honour of introducing to you Wariana Contreras, Yield Manager at Freestar. Warianna has spent the last few
- [FAQ: How to can I implement video with minimal impact to UX?](https://freestar.com/faq-how-to-can-i-implement-video-with-minimal-impact-to-ux/) - “Do users even like video?” “Won’t it impact the user experience?” “What are my options for video?” These are just some of the questions we receive around implementing video ad formats. Before I answer those questions, let’s look at the stats: 91% of consumers want to see more online videos from brands in 2023 95%
- [ICYMI: Ad Tech Edition | Week of February 13, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-february-13-2023/) - Bits and Bobs from around the industry: ‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures | Digiday Exclusive: Time will launch a new commerce site powered by Taboola | Axios Trade Desk stock rockets after earnings as CEO says company is outperforming like never before
- [KPIs For Measuring Mobile App Performance](https://freestar.com/kpis-for-measuring-mobile-app-performance/) - There are tons of key performance indicators (KPIs) out there for measuring app performance. We could easily run you through a list of the best KPIs for mobile apps, however, a ‘best of’ list wouldn’t necessarily be accurate. Why? Because not all KPIs will apply to every in-app scenario — nor are they of equal
- [Best Practices For Email Monetization](https://freestar.com/best-practices-for-email-monetization/) - Email monetization is a hot topic right now. Email newsletters are something that established media brands, bloggers, social media influencers, eCommerce retailers, and even independent journalists have been investing in as a promotional tool for years. It’s also something that has allowed businesses in all industries to generate brand awareness and drive traffic. However, email
- [ICYMI: Ad Tech Edition | Week of February 6, 2023](https://freestar.com/icymi-ad-tech-edition-week-of-february-6-2023/) - Bits and Bobs from around the industry: An important next step on our AI journey | Google Microsoft announces new Bing and Edge browser powered by upgraded ChatGPT AI | The Verge PE-Backed Marketing Firm Big Village Files for Bankruptcy | Bloomberg Law Exclusive: French adtech firm Criteo in new bid to sell itself -sources
- [How to Use AMPHTML Ads for Better and Faster Ad Serving](https://freestar.com/how-to-use-amphtml-ads-for-better-and-faster-ad-serving/) - Better user experience and browsing speeds have always been at the forefront of discussions involving better digital service delivery. The internet has come a long way since the 20th century, and with the constant demand for a better browsing experience, Google launched the AMP(Accelerated Mobile Pages) Open Source Project in 2015 with an aim to
- [FAQ: "What Is My Projected RPM?"](https://freestar.com/faq-what-is-my-projected-rpm/) - Being on the Business Development team, I have the opportunity to meet with a lot of publishers across various verticals. I talk with them to understand what solution Freestar offers that would improve and maximize their ad management. One of the most frequently asked questions is around RPM, specifically, why can't we guarantee how much
- [2023 Optimization Checklist to Maximize Ad Revenue](https://freestar.com/2023-optimization-checklist-to-maximize-ad-revenue/) - The past few years have thrown us all into a loop – impacting ad revenue and yield. Here’s the thing – we look at seasonality for our yearly projections. No one could have predicted the pandemic or how it would have such an impact on the entire world even after it ended, much less the
- [January Trends: Content Themes, CPMs and Tips to Maximize Revenue](https://freestar.com/january-ad-content-trends/) - January is a challenging revenue month for almost all publishers. Coming off of Q4, when advertiser spend is at its highest and people are online, scrolling through webpages with intent to purchase. But the high-traffic, high-CPMs of November and December are followed by typically the lowest in January. The drop is largely because advertisers pump
- [Inside Freestar: Meet Amber Master](https://freestar.com/inside-freestar-meet-amber-master/) - Hey everyone 👋! I just chatted with a key member of the Freestar team, and I can’t wait for you to meet her. She’s one of the reasons that makes Freestar go-round. Have a question about an event? She knows the answer. Can’t seem to find a document? She knows where to look. The list
- [What Is an SDK and Why They Matter in Ad-Tech](https://freestar.com/what-is-an-sdk-and-why-they-matter-in-ad-tech/) - We live in a world that is more or less run by apps. People are spending over 4.8 hours per day on their phones, and using around 80 apps on average.* That means we live in a world that’s essentially run by software development kits (SDKs) as SDKs are implemented in the majority of apps
- [How to Balance Ads and Your SEO Efforts](https://freestar.com/how-to-balance-ads-and-your-seo-efforts/) - Online ads are a great way for online publishers to grow their audience; they can place ads on other sites, or monetize the audience they have by running other sites’ ads. Whether it’s a site about entertainment news or a B2B blog on business phone systems, ads are a nice complement to the organic SEO
- [FAQs on Google Algorithm Updates](https://freestar.com/faqs-google-core-algorithm-updates/) - Google turned up the heat in 2022, having more than ten major algorithm updates. A mix of core updates, several targeted at product reviews, a few more targeting spam and also introducing a new signal into the algorithm, called the helpful content update. There are over 200 factors within the algorithm, some carrying significant weight
- [SEO 2022, A Year in Review](https://freestar.com/seo-trends-2022/) - The Google search business is constantly evolving and this year was no exception. Quite the opposite, it was one of the most interesting years I'd ever seen. 2022 also closes out my first year working with Freestar publishers on SEO and other traffic growth strategies, which made it double-interesting. In certain cases, by the time
- [Bad Actors, Bad Ad Quality, and just plain Bad UX](https://freestar.com/bad-actors-bad-ad-quality-and-just-plain-bad-ux/) - User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good user experience means that visitors will read a whole article, enjoy it enough to share or come back for more, and view some ads along the way. Ads must be relevant to a publisher’s audience
- [Meet Robert Hanes: From A Few Thousand Users to Half A Million Users Per Month](https://freestar.com/meet-robert-hanes-from-a-few-thousand-users-to-half-a-million-users-per-month/) - The Game Haus was a happy accident. Robert Hanes, CEO and Founder of The Game Haus, hosted a Sunday night sports radio talk show in college and from there, it grew to be an international media outlet covering the latest news in MLS, MLB, NASCAR, NFL, NHL and even Esports like Call of Duty, League
- [Everything You Should Be Asking About Ads.txt](https://freestar.com/authorized-digital-sellers-file-faqs/) - The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and where the ad inventory was sourced from. This uncertainty provided enough cover for shady counterfeit sellers to operate, and enormous losses due to ad fraud began eroding trust within the ecosystem. The IAB Tech Lab
- [Price Floors and Freestar’s Dynamic Flooring Technology](https://freestar.com/price-floors-and-freestars-dynamic-flooring-technology/) - You’ve probably heard about price floors before. Since Google Ad Manager switched to the first-price auction model, there seems to be more conversation about price floor optimization. Price floors and the use of Google’s Unified Pricing Rules have become an important component publishers can use for ad monetization strategy and at Freestar, our dynamic flooring
- [Meet Allan Keiter: The Creator Behind 270toWin, Which Achieved over 380M Impressions on Election Day](https://freestar.com/meet-allan-keiter-the-creator-behind-270towin-which-achieved-over-380m-impressions-on-election-day/) - Elections are a fanfare in American society—notably, the presidential election. American citizens and even people worldwide want to keep up with election results. 270toWin does precisely that. It is an American political website that shares political news and real-time election results for the President, Senate, House, Governor, and State Legislatures. Using the site’s interactive maps,
- [What Are the Differences Between Prebid.js and Prebid Server?](https://freestar.com/differences-between-prebid-js-prebid-server/) - There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now, two of the most popular open-source header bidding solutions are Prebid.js and Prebid Server. While both serve a similar purpose and can be used simultaneously, they’re slightly different solutions. It’s important to understand both solutions
- [Everything You Need to Know About Advertising in Email Newsletters](https://freestar.com/everything-you-need-to-know-about-advertising-in-email-newsletters/) - Email newsletters have been the long reigning champions of brands throughout multiple industries when it comes to encouraging direct connections with customers. While email serves as a great way to distribute content, its powers go beyond entertainment and informing the masses — it’s also an advertising powerhouse. By using email as a direct channel for
- [Benefits of Direct Sales for Publishers](https://freestar.com/benefits-of-direct-sales-for-publishers/) - Publishers, who rely on the advertising industry to make money, frequently ignore the direct ad sales opportunity. That said, direct deals have a lot of potential to reshape how publishers generate revenue. Publishers can gain more control over their ad space inventory with direct ad sales, make more revenue by increasing CPMs (without additional ads)
- [Meet Colin Balfe: The Creator Behind the First-Person Storytelling Platform, Love What Matters, Touching the Hearts of Millions](https://freestar.com/meet-colin-balfe-the-creator-behind-the-first-person-storytelling-platform-love-what-matters-touching-the-hearts-of-millions/) - Have you ever found yourself feeling down and wanting to be uplifted by a good story? That’s where Love What Matters comes in. They’re a first-person storytelling platform that brings together millions of people to experience life through the words of random strangers. What started as a creative outlet for Colin Balfe, Founder and Chief
- [Comscore, Assigning Traffic and Direct Sales: What Publishers Should Know](https://freestar.com/comscore-direct-sales-faqs-for-publishers/) - At the beginning of every partnership, Freestar requests the new publisher sign a Comscore traffic assignment letter (TAL). The TAL is located in the publisher onboarding packet, and along with it, a brief explainer on what this is, and why we're asking you to sign it. Due to the increasing interest in this topic, that
- [Why Blocked Keywords Shouldn't  Influence Content Strategy](https://freestar.com/blocked-keywords-publisher-content-strategy/) - Somewhere on the Most Frequently Asked Questions By Publishers list is the question of blocked keywords. What keywords or phrases should be avoided in the content they publish so that CPMs aren’t lower than average? The list they’re asking for is usually customized to the brand, but even if I really searched and eventually found my
- [Getting Started with Monetizing Your App with Ads ](https://freestar.com/getting-started-with-monetizing-your-app-with-ads/) - Are you all set to start making money from your app, or are you just thinking about it? If you want to earn money from your app, you have countless different options available to you. The process of monetizing mobile apps doesn’t have to be complicated, but the sheer number of available options can be
- [Content Cleanup: How Publishers Can Survive Google's Helpful Content Update](https://freestar.com/content-cleanup-enterprise-publishers/) - Google's search algorithm is welcoming a brand new signal to the bunch. Yep, that black box formula that evaluates any given domain against hundreds of signals and then, aligns you somewhere in search results for the 3.5+ billion search queries each day, will now "automatically identify content that seems to have little value, low-added value
- [Meet Laine Pearce: From Aerospace Engineering to Trading Card Collectibles](https://freestar.com/meet-laine-pearce-from-aerospace-engineering-to-trading-card-collectibles/) - Laine Pearce has been trading cards since the early 1990s. He traded cards from basketball and cricket to X-Men, but eventually, as he became an adult, his hobbies and attention went elsewhere. It was nearly 20 years before Laine came back to the trading card game. Laine, an aerospace engineer and reserve member of the
- [SEO Tips For Celebrity News Sites](https://freestar.com/seo-tips-for-celebrity-news-sites/) - Over the course of my career, I've had the opportunity to work with many brands, some of the very biggest digital publishers in the world, down to those just getting started, and regardless of size, it has all been meaningful. In 2018, I had the opportunity to lead the organic search strategy for Bonnie Fuller
- [RPM: What it Means for Publishers and Why It Matters](https://freestar.com/rpm-rps-what-they-are-why-they-matter/) - Let's talk about one of the most widely used metrics by enterprise publishers to calculate ad revenue, RPM. Understanding the metrics that impact digital ad revenue will help your ad strategy, but also content plans, article formatting decisions, ad layout and audience development prioritizations. What is Revenue per Mille (RPM)? RPM is the ad revenue
- [+70% Organic Pageviews Since Google's Latest Algorithm Update, Here Are the SEO Strategies](https://freestar.com/publisher-post-algorithm-gains/) - One of the most common questions asked by publishers after implementing Freestar’s traffic growth suggestions is when there will be evident reward for their efforts. Along with it comes THE most common SEO answer of all time: it depends. The full list of potential answers is a post for another day, but seeing hard work
- [Meet Tim: Freestar's VP of Video](https://freestar.com/meet-tim-freestars-vp-of-video/) - Freestar is excited to welcome Tim Glenn as our VP of Video. With his years of experience and passion for video, he’s exactly what Freestar needed to grow our video advertising business. Glenn has over 15+ years of experience in business development, strategic partnerships, and sales in the ad tech and digital publishing space. He’s
- [Meet David Galvis: 1 Developer, 15,000 Daily Active Users and Counting](https://freestar.com/meet-david-galvis-1-developer-15000-daily-active-users-and-counting/) - David Galvis, software developer and founder of papergames.io, didn't think he’d go on to become a website publisher. He was testing back-end and front-end developer technology for his own learning. Eventually, that bloomed into creating Tic Tac Toe and Connect4. With over 15,000 users daily, David is launching the latest website version in just three
- [Meet Habib Amir: The Creator of Virtual Piano Who Helped Over 100 Million People Play The Piano Online](https://freestar.com/meet-habib-amir-the-creator-of-virtual-piano-who-helped-over-100-million-people-play-the-piano-online/) - Have you ever wanted to learn to play an instrument but didn’t have the funds to purchase the device and pay for an instructor? Or maybe you have struggled to find time to learn music notation? These are some of the barriers that motivated Habib Amir to start Virtual Piano. Not to mention that he
- [What is App Store Optimization?](https://freestar.com/what-is-app-store-optimization/) - Today's post is written by Gummicube Co-Founder & CEO, Dave Bell. Just a decade ago, there were only about half a million apps in the App Store and Google Play. Today, that number has skyrocketed to over 3 million on each of these platforms. As our phone usage increased, so has our willingness to use
- [Meet Christina: Freestar's SVP of Customer Success](https://freestar.com/meet-christina-freestars-svp-of-customer-success/) - Today, we’re excited to announce that Christina Fiasconaro, formerly Vice President of Customer Success and Business Development, has been promoted to Senior Vice President of Customer Success at Freestar. Fiasconaro has over 15 years of experience in Ad Tech and is committed to helping publishers thrive. We sat down with her to learn more about
- [Freestar Appoints Its First Ever COO](https://freestar.com/freestar-appoints-its-first-ever-coo/) - Today, we’re excited to introduce Freestar’s first-ever Chief Operating Officer, Matt Whaley. As COO, Whaley will help us continue to build a strong, scalable global organization that focuses on our Publisher First commitment, further expanding our broad range of products and services. Whaley has a strong background in ad monetization and working closely with publishers
- [Ad Revenue vs. Paying Customers: Which Makes More?](https://freestar.com/ad-revenue-vs-paying-customers-which-makes-more/) - Today’s article is written by Holger Sindbæk, Designer and Developer, at Online Solitaire. I’m the creator of Online Solitaire, a website where more than 1 million people play more than 4 million games of Klondike Solitaire, Spider Solitaire, and FreeCell each month. All the games are free to play, but ads are shown on the
- [Calling All Aspiring Ad Tech Professionals](https://freestar.com/calling-all-aspiring-ad-tech-professionals/) - We’re hiring for a brand new role, even for us! However, this role has been in the making for a while now. Ad tech is not an easy industry to break into. From the acronyms and jargon to the ever-changing tech, we wanted to create the opportunity for people who are looking to step into
- [9 Bounce Rate Optimizations For Publishers](https://freestar.com/bounce-rate-optimization-tactics/) - Bounce rate refers to the percentage of people who view one page and then leave the website. A single-page session. By being able to recognize, diagnose and implement improvements for high bounce rate pages, you'll see engagement metrics for your site increase. A high bounce rate can indicate poor user experience, slow load times, or
- [5 AMP HTML Myths Busted](https://freestar.com/amp-html-myths-busted/) - Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. As a brit I would normally refer to AMP as very much like Marmite, but I understand this doesn’t always translate globally. If you don’t know what Marmite is then give it a try and you will learn exactly
- [8 Signs Your Website Isn’t as Mobile-Friendly as you Think](https://freestar.com/8-signs-your-website-isnt-as-mobile-friendly-as-you-think/) - Not so long ago, businesses realized their websites would be the first place customers interacted with their brands. So they optimized their websites to create an excellent experience for customers, leads, and casual browsers alike. Things have changed since then. A Pew Research study discovered that 85% of Americans now own smartphones. According to data compiled
- [Kurt's Picks: Top Books to Read in 2022](https://freestar.com/kurts-picks-top-books-to-read-in-2022/) - Time is flying by and I can’t believe that we are already in February which always seems to be the case at the start of a new year. While I never get to read quite as much as I like, I always enjoy recommendations from friends and colleagues, so I thought I’d share some of
- [2022 Ad Tech Trends](https://freestar.com/2022-ad-tech-trends/) - Another year in the books. 2021 is a year many of us happily put in the rear-view mirror – it came with its fair share of ups and down. Now, we’re looking forward to better things in 2022. From what we’ve seen so far, it’s off to a better start and that includes seeing higher
- [Top 5 Ad Reports You Should Be Using To Study Your Data](https://freestar.com/top-5-ad-reports-you-should-be-using-to-study-your-data/) - It is no secret that there are a lot of different variables that you need to measure to ensure that your ad revenue is on track and optimized to drive your business forward. In our opinion, too many of these variables are hidden in the dreaded “black box” — which is how we came up
- [Optimization Checklist to Maximize Ad Revenue](https://freestar.com/optimization-checklist-to-maximize-ad-revenue/) - The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is something we look at for our yearly projections. No one could have predicted COVID-19 or how it would have such an impact on the entire world, much less the ad tech ecosystem. With the start of
- [Why Publishers Choose Freestar](https://freestar.com/why-publishers-choose-freestar/) - We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping them get there. When publishers choose to work with Freestar, they do so because of our leading-edge ad monetization technology, insightful reporting and analytics, and our team of Ad Ops experts. In this blog, we're
- [Sellers.json: The Ultimate Guide for Programmatic Advertising](https://freestar.com/what-is-sellers-json/) - While programmatic advertising has become incredibly advantageous in the digital advertising world, it still faces its own set of obstacles that can get in the way of real-time bidding.Arguably, the biggest obstacle standing in the way for both advertisers and publishers is ad fraud.Ad fraud is becoming increasingly problematic for all parties involved in digital
- [Freestar Announces Acquisition of Sortable Bolstering Its Monetization Solutions and Analytics Capabilities](https://freestar.com/freestar-announces-acquisition-of-sortable/) - Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Phoenix, AZ, September 1, 2021 -- Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014. The acquisition brings
- [Video Viewability Benchmarks & Industry Trends](https://freestar.com/video-viewability-benchmarks-industry-trends/) - By Brian Weiss, Solutions Architect at FreestarThe era of video growth is upon us and it's causing publishers to rethink their content and monetization strategies. Given the changes to smartphones, tablets and streaming services, many people are no longer limited to watching video on TV.According to Deloitte, the proportion of U.S consumers who pay for
- [Optimization Tools & Plugins for Page Speed Optimization](https://freestar.com/optimization-tools-plugins-for-page-speed-optimization/) - By Brian Weiss & Andy Forwark Freestar’s Page Speed Optimization Suite gives publishers an advantage in Google search results by delivering an optimal user experience as measured by Google and by site audiences.This product often comes with a tradeoff in revenue, especially in the short term, but there’s a caveat and that’s sustained and increasing
- [Update from Freestar on Google's Channel Partner Program](https://freestar.com/update-from-freestar-on-googles-channel-partner-program/) - By: Laura Gaffney, SVP of Business Development & Marketing Preparing You for MCM As a Freestar publisher leveraging Freestar’s AdX, you are active via a Google Scaled Partner Manager (SPM) account. Starting on Sept. 30, Google is phasing out SPM and replacing it with Multiple Customer Management (MCM). Since last year Google has been rolling
- [5 Takeaways from the 2021 PageFair Adblock Report](https://freestar.com/5-takeaways-from-the-2021-pagefair-adblock-report/) - By: Marty Krátký-Katz, Co-Founder and CEO of Blockthrough Last week, Blockthrough released the 2021 PageFair Adblock Report, the seventh edition in this series of reports, which have played a pivotal role in driving media dialogue on and publisher awareness about the consumer adoption of adblocking.For this year’s report, in addition to reporting on recurring themes
- [And Now My Watch Begins...in June?](https://freestar.com/and-now-my-watch-begins-in-june/) - By: Brian Weiss, Yield Manager As Core Web Vitals approaches, we’ll continue to keep you updated on the advances we’re making in our ad products and solutions. Below is a timeline from the Google team, a quick snapshot of where the Freestar Engineering and Product teams are at, and a little bit of our philosophical
- [School of Hardknocks: Striking The Balance Between UX & Monetization](https://freestar.com/school-of-hardknocks-striking-the-balance-between-ux-monetization/) - By: Brian Weiss, Yield Manager We decided to start off this blog with a little walk down memory lane. For those of our publishers who have been in the game for over a decade, this will bring back both nostalgia and painful memories. This industry has come a long way.Brian’s Story:It was October 2012 and
- [Apple's ATT Framework & How Freestar is Handling It](https://freestar.com/apples-att-framework-how-freestar-is-handling-it/) - By: Antonio Minuta, Director of Publisher Development What is Apple’s ATT? Last year during Apple’s World Wide Developer Conference (WWDC), they announced a new change to the way the Identifier for Advertisers (IDFA) could be accessed and used for advertising tracking, ultimately throwing the entire mobile ecosystem into upheaval. Fast forward to this week’s Spring
- [The Latest on Core Web Vitals](https://freestar.com/the-latest-on-core-web-vitals/) - As anticipated, interest in Google’s Core Web Vitals (CWV) search algorithm update which begins in May has grown continually. To address this and other rapid developments in the digital landscape, Freestar has assembled an agile taskforce, dubbed “Funk Works” in honor of Lockheed Martin’s Skunk Works department. This group has been working on CWV and
- [What is Footer Bidding?](https://freestar.com/what-is-footer-bidding/) - Are you interested in learning more about Footer Bidding, or better yet, not really even sure how it’s different from Header Bidding? Look no further, this interview between our SVP, Business Development and Marketing, Laura Gaffney and our CTO, Premesh Purayil tells you everything you need to understand the difference, the benefits and the downsides
- [Freestar's Approach to Core Web Vitals](https://freestar.com/freestars-approach-to-core-web-vitals/) - By: Andy Forwark, Product Manager Freestar is building an update to our core code that will provide several optimizations around the Core Web Vitals (CWV) update that Google will be enforcing in May of this year as part of their prioritization to provide a quality page experience. Given that Core Web Vitals consists of three
- [Ads.txt: What it is & Why it Matters](https://freestar.com/adtxtfile-what-it-is-why-it-matters/) - By: Dominique Meara, Senior Account Manager If you’ve never run ads on your site before or you’ve never worked in the ad tech space, you may not be familiar with what an ads.txt file is or how it could make or break your advertising experience. Over the years, I’ve come to learn the importance of
- [The Dos and Don'ts of Ad Refresh](https://freestar.com/the-dos-and-donts-of-ad-refresh/) - By: Sharmin Rahman, Director, Yield Management What is Ad Refresh? Ad Refresh allows a publisher to reload the ad(s) on a page after a certain period of time, or after some action has been taken. The best practice around time-based refreshed ads is to adhere to all requirements of your demand partners (typically ad networks
- [Important things to know when switching from Google Ad Manager to Ad Manager 360](https://freestar.com/the-key-differences-between-google-ad-manager-and-ad-manager-360/) - By: Alex Ten Eyck Freestar recently made the switch from Google Ad Manager to Ad Manager 360, and we wanted to highlight some of the key changes and new features that are now accessible with Ad Manager 360. While Google allows access to some Ad Manager 360 features without actually being on Ad Manager 360,
- [Publisher CMPs and Consumer Privacy](https://freestar.com/publisher-cmp-and-consumer-privacy/) - By Antonio Minuta Concern over consumer privacy has continued to be a sensitive subject, as consumers have demanded more control and choice over how personal data is collected and transacted which has led to new governmental regulations being enacted. Back in 2018 the European Union GDPR (General Data Protection Regulation) was launched with the focus
- [Blood, Sweat & CPMs Podcast: Episode 18](https://freestar.com/blood-sweat-cpms-podcast-episode-18/) - In this episode, we discuss the challenges around merging with a company in the early days of the pandemic, strategy for creating synergy between teams...
- [Mobile App Mediation: What You Need to Know To Efficiently Manage Your Monetization](https://freestar.com/mobile-app-mediation-what-you-need-to-know-to-efficiently-manage-your-monetization/) - By Rocky Nayak “In with the old, out with the new”, “Work smarter, not harder”, and thousands of other cliches that we apply to everyday life can seamlessly be applied to the world of ad tech, and to mobile monetization more specifically. In the early days of apps, most developers turned to the big guns
- [Navigating App Monetization with iOS 14](https://freestar.com/navigating-app-monetization-with-ios-14/) - By Eric D'Elia 2020 brought about an incredible amount of uncertainty and will go down as one of the wildest years in our lifetime. A global pandemic will have that effect. In the adtech world, there are other reasons 2020 has brought about uncertainty. Apple’s release of iOS 14 and the changes to IDFA are
- [Blood, Sweat & CPMs Podcast: Episode 17](https://freestar.com/blood-sweat-cpms-podcast-episode-17/) - We speak with Nicole Kane, Molson Coors about key insights for 2021, personalization, and being agile in respect to the consumer and brands.
- [5 Advertising Trends to Watch in 2021](https://freestar.com/5-advertising-trends-to-watch-in-2021/) - Created by Anthony Losanno, VP, Advertising Sales If 2020 taught us anything it’s that there is no certainty in what’s next. While COVID-19, civil unrest, and politics took center stage, the advertising industry continued to innovate and looked to the future. A recent eMarketer report revised its forecast to show 10% growth in digital ad
- [Blood, Sweat & CPMs Podcast: Episode 15](https://freestar.com/blood-sweat-cpms-podcast-episode-15/) - We speak with Chief Strategy Officer at UPROXX, Paul Josephsen about being a Warner Music Group company, catering to your audiences, and adaptability.
- [Blood, Sweat & CPMs Podcast: Episode 14](https://freestar.com/blood-sweat-cpms-podcast-episode-14/) - We speak with SVP, Head of Media at L'Oréal, Shenan Reed about being a board member for Miss America and Pinterest and her thoughts on work-life balance.
- [Marketers Look to Have this Holiday All Wrapped Up](https://freestar.com/marketers-look-to-have-this-holiday-all-wrapped-up/) - By: Anthony Losanno, VP, Advertising Sales, Freestar COVID has Upended Traditional “Holiday Advertising” but this Season Looks Like it Will be Merry and Bright The holidays have always meant family time, the quest for the perfect gift, and a deluge of marketing efforts to grab consumers’ attention and boost the bottom line for shareholders. This
- [What You Should Know About Ad Seasonality](https://freestar.com/what-to-know-about-seasonality-and-cpms/) - In this post we will attempt to answer the commonly asked question, "Why did my CPMs suddenly drop?" It’s no secret that seasonality plays a large role in the digital advertising industry and has a direct impact on CPM performance. However, it is important to note that a site’s CPMs can fluctuate due to a
- [Blood, Sweat & CPMs Podcast: Episode 13](https://freestar.com/blood-sweat-cpms-podcast-episode-13/) - Jeff and Andy speak with Undertone's SVP, National Sales & Content Solutions, Robert DeSalvo about all things sales, coaching and mentoring.
- [Blood, Sweat & CPMs Podcast: Episode 12](https://freestar.com/blood-sweat-cpms-podcast-episode-12/) - Jeff and Andy speak with Ad Lightning's Co-Founder & CRO, Kate Reinmiller about all things fraud, brand safety, and being a part of a startup.
- [Blood, Sweat & CPMs Podcast: Episode 11](https://freestar.com/copy-of-blood-sweat-cpms-podcast-episode-11/) - Meet TripleLift’s VP of Publisher Client Services, Lara Phippen. She discusses native advertising and her transition to her current role during COVID.
- [Blood, Sweat & CPMs Podcast: Episode 10](https://freestar.com/copy-of-blood-sweat-cpms-podcast-episode-10/) - Our hosts speak with Amobee's SVP of Marketing, Krista Thomas about her work with AdTechCares and how marketing has shifted in the age of COVID.
- [Blood, Sweat & CPMs Podcast: Episode 9](https://freestar.com/blood-sweat-cpms-podcast-episode-9/) - We speak with Verizon Media's VP, Global Partnerships, Mike Petrella about his leadership strategy and the merging of big-name competing companies.
- [Freestar named an EY Entrepreneur Of The Year® 2020 Mountain Desert Region Award Finalist](https://freestar.com/freestar-named-an-ey-entrepreneur-of-the-year-2020-mountain-desert-region-award-finalist/) - We are thrilled to share that our Co-Founders David Freedman & Christopher Stark have been recognized as a finalist in the Entrepreneur Of The Year® 2020 Mountain Desert Region Awards program. We are honored to be in such amazing company with other outstanding entrepreneurs in our region who are transforming our world. Award winners will be
- [The Benefits of Having and Being a Mentor](https://freestar.com/the-benefits-of-having-and-being-a-mentor/) - When I embarked on my first job in the business world, I had no clue what I was doing. After studying childhood development, I spent a couple of years working as a nanny and preschool teacher. The woman that hired me was the owner of a small consulting firm, and a Harvard MBA graduate. I’ll
- [Blood, Sweat & CPMs Podcast: Episode 8](https://freestar.com/blood-sweat-cpms-podcast-episode-8/) - We speak with Minority Report Podcast co-hosts, Kerel Cooper and Erik Requidan about the importance of diversity and inclusion in the workplace...
- [August Employee of the Month](https://freestar.com/august-employee-of-the-month-oliver-renusson/) - Each month Freestar selects an Employee of the Month and we are proud to honor Oliver Renusson as the August 2020 honoree! Oliver (known as Oli around here) is a Yield Analyst and his Freestar 3-year work anniversary was on August 7th. Oli’s “Above and Beyond” approach is one of the many reasons he was selected
- [Blood, Sweat & CPMs Podcast: Episode 7](https://freestar.com/copy-of-blood-sweat-cpms-podcast-episode-7/) - We talk to Matt Hogg, Vice President of Publisher Partnerships at Criteo about career development and professional growth.
- [Freestar Ranks #36 on The 2020 Inc. 5000 List of America's Fastest Growing Companies](https://freestar.com/36-fastest-growing-private-company-inc-5000/) - Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced today that it is No. 36 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the U.S. Its three-year revenue growth rate of 7,239% allowed the boot-strapped company to be one of only three
- [College. Does It Matter?](https://freestar.com/college-does-it-matter/) - Freestar had our first-ever virtual retreat last week and during one of our brainstorming sessions, the topic of college came up. Does it matter if someone went to college? Since 2020 has forced us to reexamine almost everything about our working lives and beyond, we thought now is as good a time as any to
- [Why I Chose Freestar Over Facebook](https://freestar.com/why-i-chose-freestar-over-facebook/) - In today's world, ten years at one company in tech equates to multiple lifetimes. Likely driven by the nature of the startup world and the pace at which technology moves, new opportunities arise left and right. That said, the fact that I was at Ranker for over a decade feels like a feat in itself.
- [Blood, Sweat & CPMs Podcast: Episode 4](https://freestar.com/blood-sweat-cpms-podcast-episode-4/) - We talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward.
- [Blood, Sweat & CPMs Podcast: Episode 3](https://freestar.com/blood-sweat-cpms-podcast-episode-3/) - We talk to Veronica Salcido, Founder of AdTalent about the trends in adtech recruiting and how job seekers can better market themselves.
- [Marketing Tips And Tricks For Your Website](https://freestar.com/marketing-tips-and-tricks-for-your-website/) - Suspendisse id lobortis mauris. Nunc at orci sem. Aliquam nec felis sit amet tortor pellentesque cursus quis.
- [How to Write Stunning Blog Post Titles](https://freestar.com/how-to-write-stunning-blog-post-titles/) - [fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” content_align_medium=”” content_align_small=”” content_align=”left” size=”2″ font_size=”” animated_font_size=”” line_height=”” letter_spacing=”” dimensions_medium=”” dimensions_small=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_title_font=”” margin_bottom=”20″]Dicta hic harum et occaeca[/fusion_title] Sed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam
- [How to Keep Your Business Visible During Crisis](https://freestar.com/how-to-keep-your-business-visible-during-crisis/) - [fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” content_align_medium=”” content_align_small=”” content_align=”left” size=”2″ font_size=”” animated_font_size=”” line_height=”” letter_spacing=”” dimensions_medium=”” dimensions_small=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_title_font=”” margin_bottom=”20″]Dicta hic harum et occaeca[/fusion_title] Sed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam
- [Blood, Sweat & CPMs Podcast: Episode 2](https://freestar.com/copy-of-blood-sweat-cpms-podcast-episode-2/) - We interview Marty Krátký-Katz, Co-Founder and CEO of Blockthrough about the origins of Blockthrough and respectful ad blocking...
- [Blood, Sweat & CPMs Podcast: Episode 1](https://freestar.com/blood-sweat-cpms-podcast-episode-1/) - We interview Ashley Wheeler, Vice President of Seller Accounts about her philosophy on customer success in the ad tech industry...
- [A Look Into April](https://freestar.com/a-look-into-april/) - In keeping up with trends over the last couple of months, here’s a look at April from Freestar’s side and a few industry resources. Likely not a newsflash to anyone - April was particularly soft in average CPM and spend - but we did see some encouraging signs near the end of the month. From
- [How to Build your first Content Marketing Strategy](https://freestar.com/how-to-build-your-first-content-marketing-strategy/) - [fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” content_align_medium=”” content_align_small=”” content_align=”left” size=”2″ font_size=”” animated_font_size=”” line_height=”” letter_spacing=”” dimensions_medium=”” dimensions_small=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” fusion_font_variant_title_font=”” margin_bottom=”20″]Dicta hic harum et occaeca[/fusion_title] Sed tincidunt tempor leo, vitae consequat lorem ornare ultricies. Nullam fringilla ultricies pharetra. Aliquam
- [Eyes Wide Open](https://freestar.com/eyes-wide-open/) - We are following up on our previous post ("We are all in this together") to give an update on how Q1 ended with a deep dive into both the supply and demand sides. We are just a few days into April, so it’s a bit early to tell exactly how the month will end up.
- [We Are All In This Together](https://freestar.com/we-are-all-in-this-together/) - We are all in this together. In these unprecedented times, it is hard to go more than an hour without reading an article, having a discussion or watching a story about COVID-19. As we are all aware, this pandemic is causing declines in stock markets and putting the global economy at unparalleled risk. In a
- [Freestar Take: Facebook Announces Mobile Web & Desktop Arm Shut-Down.](https://freestar.com/facebook-announces-shutdown-mobile-web-arm/) - In early February, Facebook announced that it is planning to shut down the mobile web and desktop arm of its Audience Network on April 11th, 2020 (note: support for Instant Articles will remain). To truly understand what this means for the industry, and our publishers, we spoke with Freestar’s Sr. Director of Revenue Operations, Matt
- [February 4th: Google Chrome 80 Release Notes](https://freestar.com/february-4th-google-chrome-80-release-notes/) - Google Chrome is getting a major update next month, so we spoke with our Vice President of Engineering, James Jackson to break down the release and appropriate next steps for publishers. The update will roll out to all users on February 4th, 2020. What is the Chrome 80 release? It’s a new version of the
- [GDPR & Its Industry-Wide Impact on CPMs](https://freestar.com/gdpr-industry-wide-impact-on-cpms/) - The Issue: CPMs Are Down Year Over Year 2019 has unfortunately been a very soft year compared to 2018. Industry-wide, CPMs have been down over 10%, year-over-year, and in some verticals significantly lower than that. We see that in aggregate numbers for the sites that we manage and are hearing the same in many industry
- [Member Spotlight: Carrie Landers](https://freestar.com/member-spotlight-carrie-landers/) - As Freestar continues to grow in size and strength, we’ve decided to start a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce an all-star member of our Publisher Operations team, Carrie Landers! Nickname? Lightning Landers! Official Title? Sr. Publisher Operations Manager What Office do
- [Malware Has Long Been a Plague For Publishers. As Malvertising Gets More Sophisticated, How Can We Win?](https://freestar.com/malware-has-long-been-a-plague-for-publishers/) - As a publisher, the plague of malware in all its various forms, including bots, bugs, ransomware and worms, has always been a concern. However, one that’s particularly worrisome due to its direct link to revenue, is malvertising. Site owners are searching for an innovative solution that keeps both revenue and safety in mind. As the
- [Member Spotlight: Christina Fiasconaro](https://freestar.com/member-spotlight-christina-fiasconaro/) - As Freestar continues to grow in size and strength, we've decided to start a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce one of our newest additions to the family, Christina Fiasconaro. Do you have a nickname, or a name you HATE being called?
- [July 9th: Google Chrome's Ad Blocker Goes Global](https://freestar.com/google-chromes-ad-blocker-goes-global/) - Too often consumers are disrupted by slow browsing, inconvenient pop-ups, and frustrating distractions that restricts the user from enjoying the content they came to see. The Solution Last year, Google joined the Coalition for Better Ads, a group dedicated to creating global standards for online advertising that address consumer expectations and improve user experience. The
- [First Price Auctions to Sell Ad Inventory](https://freestar.com/first-price-auctions-to-sell-ad-inventory/) - A question that sometimes is discussed is whether first or second price auctions are better for selling ad inventory. A little bit of auction theory is necessary to understand why first price auctions are the best bet for network partners in the header. These results are proven rigorously elsewhere, here we state just what is
- [Site Performance Tip: Update to HTTP2](https://freestar.com/site-performance-tip-update-http2/) - This post will be a first in a series on how publishers can improve their site's performance. It's no secret a faster loading site equals happier users and a more seamless site experience. Happier users can lead to more page visits, more traffic, and ultimately more revenue. But what can be elusive is getting your site
- [GDPR Day is May 25. Is your site ready?](https://freestar.com/gdpr-day-may-25-site-ready/) - The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the European Union. The scope of GDPR is as complex as it is extensive and will have long-standing effects on how publishers and advertising companies interact with European users. With just over a month left until
- [Analyzing Bad Ads by Bid Bucket](https://freestar.com/analyzing-bad-ads-bid-bucket/) - Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place to increase revenue for highly viewable inventory, increase competition between bidders, and help mitigate ad fraud. Using price floors to combat fraud, however, goes hand-in-hand with the long-held belief that ad fraud is perpetrated mostly
- [Considering a Site Redesign? Tips From a Professional Web Designer](https://freestar.com/considering-site-redesign-tips-professional-web-designer/) - It's time. Your site needs a refresh (or maybe you're just getting started!) and you're looking to tackle the daunting task of designing a new site. Most of us are not web designers, and thankfully we don't have to be. There are key questions to keep in mind though when outsourcing web design to a
- [Google Chrome Ad Blocking Starts February 15](https://freestar.com/google-chrome-ad-blocking-starts-february-15/) - The launch of the built-in Google Chrome ad blocker is now only a couple days away. Slated for February 15th, Chrome will begin flagging and ultimately blocking ad formats deemed harmful to user experience. To start, only the most offensive ad formats will be blocked. These include ads that are too large, impeding user the
- [Google to Distrust Symantec SSL Certificates](https://freestar.com/google-distrust-symantec-ssl-certificates/) - Google will begin distrusting Symantec issued SSL certificates starting with Chrome 66 - which will be rolled out to Chrome Beta users in March and Stable users in April of this year. On October 23, 2018 Google will kill all trust in any Symantec SSL certificates with the roll out of Chrome 70. The decision
- [Safari Cookie Policy: Helpful or Harmful to Online Users?](https://freestar.com/safari-cookie-policy-harmful-helpful/) - ???? It's no secret Apple is no fan of the cookie. In June they shook the advertising world announcing they were updating their Safari cookie policy. Named Intelligent Tracking Prevention, the new policy officially launched in September alongside iOS11 kickstarting the era of post-cookie advertising. The update aims to limit as much as possible third-party trackers from placing
- [Why you should switch your HTTP site to HTTPS](https://freestar.com/switch-your-http-site-to-https/) - In recent years there's been a huge push by Google and other key players for the internet-wide adoption of HTTPS.
- [How to Generate a Sitemap for a WordPress Site](https://freestar.com/how-to-generate-a-sitemap-for-wordpress/) - For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic stats for some publishers by up to 90%, having a few key components of SEO in place is essential. A sitemap is one such component. To put it simply, sitemap's enable search engine crawlers to
- [How to Record a Charles Proxy](https://freestar.com/record-charles-proxy/) - Utilizing web proxy tools is a powerful way to capture the information needed to accurately assess and debug site issues. Charles Web Debugging Proxy allows you to view and record all of the traffic between your computer and the internet, including ad requests. A Charles session can help Freestar Support expedite tracking down any unusual
- [Google, Facebook, Amazon: Who will win the fight for ad tech dominance?](https://freestar.com/google-facebook-amazon-ad-tech-dominance/) - Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad server. This decision signaled a move away from trying to build a product to directly compete with Google DoubleClick. Instead, they'd hone in on the strongest piece of their Atlas offering: their audience data. Fast
- [Is your website design helping or hurting your revenue potential?](https://freestar.com/website-design-affects-revenue-potential/) - Every part of your website affects your ability to make money, which is why at Freestar we analyze, monitor and optimize every data point imaginable to see where there are opportunities for advertising. However, your website design is in your hands and its importance can’t be understated. It can dramatically affect your traffic, engagement, loyalty –
- [Mobile Advertising: 5 things publishers should keep in mind](https://freestar.com/mobile-advertising-5-things-publishers-should-keep-in-mind/) - In an average day, 80% of us will use a smartphone to perform a search, send a text, or check social media. According to a recent study by Google, in that same group of people, a whopping "40% of people search only on a smartphone in an average day as they look to meet immediate
- [Freestar's Partner Dashboard: Our Move Toward Revenue Transparency for Publishers](https://freestar.com/freestars-partner-dashboard-our-move-toward-revenue-transparency-for-publishers/) - How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the complex digital landscape. An entire economy has bloomed around the digital advertising world over the last decade as media buyers, agencies and publishers pieced together "solutions" with no real master plan in mind. This haphazard
- [The YouTube Revolt: A Pivotal Moment for Premium Publishers](https://freestar.com/youtube-revolt-pivotal-moment-premium-publishers/) - Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to offensive content, it signaled a major turning point in the advertising industry. It’s no secret that for the past several years, Facebook and Google have been getting infinitely more powerful thanks to the countless publishers

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## Ad Products

- [Adhesion Player](https://freestar.com/ad-products/desktop-mobile/adhesion-player/) - DESCRIPTION: Freestar’s flagship ad experience, the Video Adhesion, delivers a high-yielding, high viewability, elegant solution which captures the best of both worlds – the high CPM rates of video (3-4x display) paired with the high fill rate of display. The Video Adhesion delivers the highest yield with minimal impact on page speed and user experience
- [Native](https://freestar.com/ad-products/app/native-app/) - DESCRIPTION: Native ads ‘blend’ into the publisher’s content. Native ads work by matching the website’s design, look and feel. As a result, they offer a better user experience than other ad formats because customers aren’t distracted by intrusive adverts when reading or watching content. STATISTICS:
- [Full-Screen Interstitial](https://freestar.com/ad-products/app/full-screen-interstitial/) - DESCRIPTION: Interstitial ads are interactive, full-screen advertisements that hide the host app or website interface. These advertisements are interspersed with content and are situated at logical transitions or breaks. They differ from other ad formats like pop-up, native, and banner advertisements due to their full coverage. STATISTICS:
- [Sticky Footer](https://freestar.com/ad-products/desktop-mobile/sticky-footer/) - DESCRIPTION: The Sticky Footer Ad is a high-visibility, non-intrusive ad format designed to stay anchored at the bottom of the user’s screen as they scroll, maximizing brand exposure without disrupting the browsing experience. This premium placement drives higher engagement by keeping the ad within view, ensuring your message remains front and center. Ideal for advertisers
- [Sliding Sticky Ads](https://freestar.com/ad-products/desktop-mobile/sliding-sticky-ads/) - DESCRIPTION: You may be familiar with Freestar’s Core Web Vitals solution that optimizes ad space to prevent content shifting and enhance user experience. However, sometimes the winning ad doesn’t fill the maximum space available. Enter the Sliding Sticky Ads feature! By seamlessly utilizing any leftover space, these sliding ads elevate viewability and contribute to long-term
- [Sidewall](https://freestar.com/ad-products/desktop-mobile/sidewall/) - DESCRIPTION: On desktop screens, we can include ads on the left or right (or both) sides of the screen that won’t overlap content. On a larger width browser, there is often white space on each side adjacent to the content which allows us to place ads in that section to add incremental revenue. STATISTICS:
- [Pushdown](https://freestar.com/ad-products/desktop-mobile/pushdown/) - DESCRIPTION: This ad mimics a page header and typically sits below the website header/logo at the top of a webpage and ‘pushes down’ the actual content of the webpage to showcase a close-able ad. These can also run IAB-size ads, and a pricing floor can be added to yield additional, optimal revenue. STATISTICS: Did you
- [Outstream Video](https://freestar.com/ad-products/desktop-mobile/outstream-video/) - DESCRIPTION: Freestar offers a fully bundled in-content (outstream) video solution with flexible integrations and player types that also includes recirculation of your own content. By integrating your own editorial content, you not only get solid video CPMs but you also help keep your users more engaged with your content. These video ads are delivered in
- [Native](https://freestar.com/ad-products/desktop-mobile/native/) - DESCRIPTION: Native advertising is the concept of creating ads that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer feels the ad belongs there. Promoted search results and sponsored social media posts are popular examples of native ads. Both formats provide the same kind
- [Interstitial](https://freestar.com/ad-products/desktop-mobile/interstitial/) - DESCRIPTION: Interstitial ads are full-screen ads that cover the interface of the screen while the user scrolls. They’re typically displayed at natural transition points in the flow of an page, such as between activities or paragraph sections. When a page shows an interstitial ad, the user has the choice to either tap on the ad
- [Intelligent Ad Insertion (IAI)](https://freestar.com/ad-products/desktop-mobile/intelligent-ad-insertion-iai/) - DESCRIPTION: Intelligent Ad Insertion (IAI) is a part of our award-winning Freestar Intelligence Suite which harnesses the power of artificial intelligence and machine learning to deliver a smarter, faster, and more intuitive user experience. In addition to serving standard in-content ad units, IAI inserts the engaging flying carpet ad format at the right time using data-driven insights to
- [Instream Video](https://freestar.com/ad-products/desktop-mobile/instream-video/) - DESCRIPTION: Freestar offers publishers with their own video content and player the ability to monetize with in-stream video advertising. Instream comes in three types: video ads are played before the original content (pre-roll), in the middle of it (mid-roll), and at the end (post-roll). STATISTICS:
- [Dynamic In-Content](https://freestar.com/ad-products/desktop-mobile/dynamic-in-content/) - DESCRIPTION: Our dynamic ads product analyzes a section of content on your site and allows us to insert ads after a number of paragraph tags (or another element on the page). The product also has the ability to only load ads as the user scrolls through your content, which increases viewability on all devices and
- [Sticky Footer](https://freestar.com/ad-products/amp/sticky-footer-amp/) - DESCRIPTION: The sticky footer adds an advertisement to the bottom of the user’s browser and maintains it there constantly while they navigate the page. This ad unit is intended to assist publishers in improving their audience’s ad experiences while raising viewability and CPMs. STATISTICS: Did you know Freestar increased Boing Boing’s ad revenue by 69%
- [Standard Ad Unit](https://freestar.com/ad-products/amp/standard-ad-unit/) - DESCRIPTION: Standard ad units are placed in high-traffic locations on web pages, creating brand awareness and generating click-throughs, purchases, and leads. STATISTICS: Did you know Freestar increased Boing Boing’s ad revenue by 69% through AMP monetization in the first month? Read our case study to learn more.
- [Flying Carpet](https://freestar.com/ad-products/amp/flying-carpet/) - DESCRIPTION: Flying carpet is shown inside a container that has a fixed height. It slides across the page as if looking through a window in the page, revealing more of its contents as the user scrolls the page. STATISTICS: Did you know Freestar increased Boing Boing’s ad revenue by 69% through AMP monetization in the
- [Rewarded Video](https://freestar.com/ad-products/app/rewarded-video/) - DESCRIPTION: All three parties—publishers, marketers, and users—can gain from rewarded videos. Users receive in-app currency to advance more quickly, publishers make more money, and marketers benefit from the increased engagement. The average length of video advertising is 15 to 30 seconds; they cannot be skipped, and mobile users must choose to see them in order
- [320×50 Banner](https://freestar.com/ad-products/app/320x50-banner/) - DESCRIPTION: The 320×50 banner ad unit (also known as mobile leaderboard) is essential when running a mobile campaign. The 320×50 typically runs as a sticky unit at the top or bottom of the mobile browser or within the body of the text within the body of text or in-app content. For branding initiatives, the 320×50 works
- [300×250 Banner](https://freestar.com/ad-products/app/300x250-banner/) - DESCRIPTION: One of the most effective ad sizes a publisher has at their disposal is the medium rectangle, which is a mainstay of display advertising campaigns. They are quite versatile and drive 40% of banner ad impressions. STATISTICS: Did you know Meetup saw immediate results with our app monetization solution? Meetups iOS revenue grew by
- [App Open Ads](https://freestar.com/ad-products/app/app-open-ads/) - DESCRIPTION: App Open ads are shown when a user soft launches or cold starts an app. This format is good for single-screen apps or apps where the user doesn’t navigate around multiple screens. The ad renders at app launch rather than expecting users to be in the app going between different pages to trigger the
- [Sticky Rail Ads](https://freestar.com/ad-products/desktop-mobile/sticky-rail-ads/) - DESCRIPTION: Maximize your unused right and left rail space and boost earnings with Sticky Rail Ads! Perfect for desktops and tablets, and especially suited for infinite scroll or long-form content, Sticky Rail Ads place a sticky ad in your sidebar, rotating a new ad every two and a half viewports. Ads stay in view as
- [Freestar Recovered](https://freestar.com/ad-products/desktop-mobile/freestar-recovered/) - Did you know that publishers lose an average of 10-40% of their revenue to adblocking and according to an Interactive Advertising Bureau (IAB) study, two-thirds of ad block users are open to stop blocking ads?! Freestar Recovered empowers publishers with a seamless, self-service solution to reclaim ad revenue lost to ad blockers. Designed for flexibility, it enables publishers to engage ad-blocking

## Case Studies

- [Less Clutter, More Impact: How DeepAI Reduced Ads by 50% and Boosted Search Traffic by 26%](https://freestar.com/case-study/less-clutter-more-impact-how-deepai-reduced-ads-by-50-and-boosted-search-traffic-by-26/) - DeepAI cut ads, kept revenue steady, and saw a 45% CPM lift and 26% organic traffic boost with Freestar’s smart ad strategy.
- [Freestar Increased Boing Boing’s Ad Revenue by 69% through AMP Monetization in the First Month](https://freestar.com/case-study/boing-boing/) - Boing Boing is the Web’s favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print ‘zine and still independent more than 25 years later, Boing Boing publishes a daily mix of short articles, long features, original videos, and podcasts shared globally by a loyal audience of tech and lifestyle influencers online.
- [El Comercio’s AMP Monetization Becomes their Number One Programmatic Revenue Source](https://freestar.com/case-study/el-comercio/) - El Comercio is a Peruvian news website that first started as a newspaper in 1839. El Comercio has grown to over seven websites covering topics from lifestyle to sports with millions of users coming from all around the world. The Brief El Comercio was previously using an AMP monetization solution that wasn’t hitting their revenue targets
- [DeepAI Increased Ad Revenue by 698% by Switching from AdSense to Freestar](https://freestar.com/case-study/deepai/) - DeepAI offers a suite of premium AI tools to enhance creativity. Their mission is to accelerate the world’s transition to artificial intelligence. With the growing popularity of AI, DeepAI has millions of pageviews monthly. The Brief Before Freestar, DeepAI was monetizing through AdSense. AdSense provided what they needed to get started, but they wanted to grow
- [Farrelly Atkinson Increased Revenue by 26.45% Across Its Portfolio When Switching to Freestar](https://freestar.com/case-study/farrelly-atkinson/) - With an audience of 2.7 million unique users (and growing) every month, Farrelly Atkinson’s digital media portfolio covers cycling in all its flavours: road, mountain, gravel, e-bikes across a range of platforms via web, video, and podcast all projected across the full suite of social media outlets. The Brief Farrelly Atkinson was an existing publisher with Triple13
- [SignUp's Email Monetization Reached 114% Revenue Lift in Six Months](https://freestar.com/case-study/how-signups-email-monetization-reached-114-revenue-lift-in-six-months/) - Whether it’s a group of parents, friends, coworkers, students, or volunteers, SignUp is the easiest solution for coordinating successful events and activities – over 27 million people use SignUp. Their simple, intuitive online SignUps and scheduling tools make it easy for people to join together and say YES to pitching in, signing up and showing up. No
- [SignUp’s Ad Revenue Increased by 45% YoY with Freestar](https://freestar.com/case-study/how-signups-ad-revenue-increased-by-45-yoy-with-freestar/) - Whether it’s a group of parents, friends, coworkers, students, or volunteers, SignUp is the easiest solution for coordinating successful events and activities – over 27 million people use SignUp. Their simple, intuitive online SignUps and scheduling tools make it easy for people to join together and say YES to pitching in, signing up and showing up. No
- [Time.is Tripled RPMs with Freestar’s Ad Monetization](https://freestar.com/case-study/time-is/) - Time.is is a website where you can convert time between different time zones and find out what the exact time is right now at millions of locations worldwide. Time.is is synchronized with the atomic clocks which official timekeeping relies on. The displayed time will generally have a precision of 0.02-0.10 seconds. The accuracy depends on your
- [Sports Reference Increased Ad Revenue by 33.6% in 2022](https://freestar.com/case-study/sports-reference/) - The Sports Reference sites first launched with Baseball-Reference.com in April 2000 by Sean Forman, Pro-Football-Reference.com in December 2000 by Doug Drinen, and Basketball-Reference.com in April 2004 by Justin Kubatko. Today, Sports Reference has grown to be the #1 destination for sports stats and they even have a podcast, For Your Reference. On a daily basis, they
- [Freestar Increased Doodle’s Session RPM by 123% with Web Monetization](https://freestar.com/case-study/doodle/) - Meet, connect and collaborate with Doodle. Doodle is the simplest way to schedule meetings and events. Ditch the endless rounds of email ping-pong, trying to figure out when people can meet. Instead, Doodle allows its users to create a poll with all the date/time options they want, let everyone choose their preferences and within minutes
- [Freestar Increased iOS revenue by 370% for Meetup](https://freestar.com/case-study/meetup/) - Founded in 2002, Meetup was created to bring people together to create thriving communities. Whether you’re an organizer or a participant, Meetup is a platform that can help you meet new people, make friends, explore interests and even build your business. It’s a platform where you create groups and events you’re passionate about. Or, you
- [Freestar Increased Ad Revenue for Online Solitaire by 2000%](https://freestar.com/case-study/online-solitaire/) - Online Solitaire is an online card games platform where you can join over 1 million players who play 4,000,000+ games of Solitaire, FreeCell, and Spider Solitaire each month. The Brief Prior to Freestar, Online Solitaire was using an ad management solution that wasn’t meeting their company goals. Online Solitaire needed a programmatic solution that could cater
- [Freestar Achieved a 58.7% Revenue Increase YOY for Mexican Train on Android](https://freestar.com/case-study/mexican-train/) - Mexican Train, a modern version of dominoes, is a game available on iOS/Android developed by Christian Tuskes. While he didn’t create the game of Mexican Train, he did create a digital version for people interested in playing on their mobile device or desktop. Tuskes was working on his master’s thesis in Computer Science and was
- [Freestar Improved ScienceDaily’s Website Monetization](https://freestar.com/case-study/sciencedaily/) - ScienceDaily was looking for a partner to manage its ad tech stack that could effectively execute website monetization in their best interests and oversee their partnerships so they can dedicate more time on editorial content. The Brief ScienceDaily was looking for a partner to manage its ad tech stack that could effectively execute website monetization
- [Freestar Increased FlightAware’s Productivity by 90%](https://freestar.com/case-study/flightaware/) - FlightAware is the world’s largest flight-tracking data company providing over 10,000 aircraft operators and service companies, and over 12,000,000 passengers with global flight-tracking solutions. The Brief FlightAware was looking for a header bidding solution that could address their increasing user base and falling fill rate. Prior to working with Freestar, FlightAware was on an iframe-based
- [Freestar Increased CPMs for SignUpGenius to Observe 38% Revenue Growth](https://freestar.com/case-study/signupgenius/) - SignUpGenius simplifies the process of coordinating events and people by providing online sign-ups for nonprofits, schools, sports, churches, families, colleges, businesses and organizations. The Brief Over the previous year, SignUpGenius experienced a decrease in CPM and technological issues while using AdSense. One of their core goals in 2018 was to find a better solution to
- [Freestar Increased RPM by 135% for Al Jazeera](https://freestar.com/case-study/al-jazeera/) - A non-profit company since its inception had recently changed its culture to accept advertising as a way to re-invest back into the organization to continue producing award-winning content. The Brief Al Jazeera was only utilizing AdX, a few Prebid partners and had several tagged based direct campaigns. Al Jazeera has several restrictions: Small revenue operations
- [Brickseek Doubled Net Revenue within the First Six Months with Freestar](https://freestar.com/case-study/brickseek/) - Austin Sloan originally started Brickseek.com as a way to locate certain hard-to-find toy sets at retail stores. The website quickly evolved into a discounted reselling platform and community for unique items across many product categories and retailers. His passion for finding these items and being able to resell them at highly discounted prices was the
- [Freestar Delivered 2.5x Higher eCPMs & Boosted Revenue by 492% for F1i.com](https://freestar.com/case-study/f1i-com/) - F1i.com keeps fans of Formula1 informed with news, reports and results with live reporting, features and interviews. The Brief F1i was already generating a good amount of ad revenue from the Web but needed to improve on mobile experience. Mobile wasn’t performing as well compared to Web. F1i wanted to see if it was possible
- [Reader’s Digest Boosted their Revenue by 33% in 30 Days Using AMP](https://freestar.com/case-study/readers-digest/) - Launched in 1922, Reader’s Digest has built 90 years of trust with a loyal audience and has become the largest circulating magazine in the world with a strong online presence. The Brief Reader’s Digest was already performing well at generating a good amount of ad revenue from web. However, more of their traffic was going

## Categories

- [Uncategorized](https://freestar.com/category/uncategorized/)
- [Monetization](https://freestar.com/category/monetization/)
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## Tags

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- [web developer](https://freestar.com/tag/web-developer/)
- [website design](https://freestar.com/tag/website-design/)
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- [http2](https://freestar.com/tag/http2/)
- [site speed](https://freestar.com/tag/site-speed/)
- [data privacy](https://freestar.com/tag/data-privacy/)
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- [gdpr compliance](https://freestar.com/tag/gdpr-compliance/)
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- [bidder data](https://freestar.com/tag/bidder-data/)
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- [price floors](https://freestar.com/tag/price-floors/)
- [CPMs](https://freestar.com/tag/cpms/)
- [Aud Dev](https://freestar.com/tag/aud-dev/)
- [AMP](https://freestar.com/tag/amp/)
- [Revenue](https://freestar.com/tag/revenue/)
- [RPM](https://freestar.com/tag/rpm/)
- [App](https://freestar.com/tag/app/)
- [Quality](https://freestar.com/tag/quality/)
- [employees](https://freestar.com/tag/employees/)
- [remote](https://freestar.com/tag/remote/)
- [Identity](https://freestar.com/tag/identity/)
- [Ad Quality](https://freestar.com/tag/ad-quality/)

## Ad Product Categories

- [Desktop/Mobile](https://freestar.com/ad-products/desktop-mobile/)
- [APP](https://freestar.com/ad-products/app/)
- [AMP](https://freestar.com/ad-products/amp/)

## Case Study Categories

- [Web](https://freestar.com/case-study-category/web/)
- [AMP](https://freestar.com/case-study-category/amp/)
- [App](https://freestar.com/case-study-category/app/)