Matthew Whaley

Chief Operating Officer

Matt Whaley is the COO at Freestar, an ad management company that recently acquired the company he founded in 2018, Triple13. The company specializes in AMP monetization providing programmatic Prebid and optimization technology solutions.  Whaley is considered an expert in his field paving the way for AMP monetization and navigating the industry’s ever changing landscape on behalf of his customers. With his collaborative experience of 17 years in the digital space, he has been the chair of 2 IAB groups and currently serves as a member of the Prebid board.

Whaley is also a Certified Data Protection Officer – GDPR and resides in Weybridge, England with his wife Jo, their children Maisie & Ellis, the family dogs, Luna, Poppy, Nelly the miniature dachshund and the Riley the tortoise.