Freestar Recap: June 2020

by Caroline Romano

Freestar In The Press

Freestar Press Release
“We are incredibly pleased to add Premesh Purayil and Manny Balbin to our leadership team as we continue to raise the bar on the services we provide to our partners.

We are expanding and evolving Freestar in more ways than ever, and Premesh and Manny are the ideal additions to help support the next phase of our growth while also making positive contributions to the industry as a whole.” – Kurt Donnell, Freestar President & CEO


The Changes Mobile Publishers Must Make during the Economic Recovery
Our President and CEO, Kurt Donnell shares how mobile publishers should prepare for the uncertain road ahead in a piece shared on Street Fight Magazine.

“The good news is we’re starting to see some brands return to advertising to educate consumers about what to expect in this new normal. True, the current demand isn’t comparable to pre-pandemic levels, but it has been strong enough to stabilize CPMs that continue to slowly rise, allowing mobile publishers to continue creating content that informs, entertains, and when necessary, explains the new normal in a given vertical…”


Google’s Cloud and Clear Podcast: Episode 52: Kurt Donnell, President & CEO, Freestar
“For this special episode that marks one year of Cloud n Clear, Kurt Donnell, President & CEO of Freestar joins us. As the leader of the #1 fastest-growing private company in the 2019 Inc. 5000, he explains how he leads a dynamic team of industry experts that engineer cutting-edge monetization solutions and provide world-class customer service for website owners and app developers…



Blog/LinkedIn Posts

Adaptability – Jessica Werner
“Unbeknownst to many beforehand, Hank and Freestar co-founder, David Freedman, go way back. Hank opened with metaphors tied to the field, leading with “Adapt to Defense”. Many people walk into a situation with a game plan already in place. The problem with that, although great preparation, is that things rarely go according to plan… “

Freestar Podcast Announcement – LinkedIn
We are thrilled to announce the Freestar “Blood, Sweat and CPMs” Podcast is officially live! In each episode, Jeff Kudishevich and Andy Forwark will add levity and provide helpful pointers for anyone navigating the world of Ad Tech and will give their take on each hot topic of the week. They will also interview thought leaders across the industry to get their perspective on what matters most to them…

Employee Of The Month Shoutout
“As Freestar continues to grow in size and strength, we created a monthly blog series highlighting a different member of the Freestar dream team. This month, we would like to introduce our June Employee Of The Month, Director of Account Management, Jessica Werner…”


New Hires



Premish Purayil
CTO
Freestar is ecstatic to welcome Prem Purayil, our first Chief Technology Officer to the team. With nearly 20 years of leadership and innovation in the tech space, Premesh Purayil spent the last decade at Ranker where he helped steer the company to be data-driven and technology-focused and we are so excited to have him leading our team.





Manny Balbin
VP, Analytics and Optimization
With almost 20 years of experience, our new Vice President, Analytics & Optimization, Manny will be responsible for conceptualizing data aimed at increasing business results aimed primarily at optimizing publisher revenue and improving organizational efficiency. We couldn’t be more grateful to add Manny to the team!




Matt Marshburn
Associate Account Manager
Freestar is thrilled to announce our newest Associate Account Manager, Matt has joined our Account Management team! Having spent the last four years managing assets and partnerships at TopGolf, we couldn’t be more excited to have Matt utilize his skills at Freestar!





Guest Speakers

We have introduced a new speaker series at Freestar. Every month we bring in a different guest speaker, some in our industry, and some that are not, to talk about their journey and what it has taken for them to become successful in their eyes.

In this month’s series, our team had the honor of connecting with John Tapis, Founder and CEO of Bouqs, a successful startup turned multi-million dollar business. Bouqs is an online flower shop that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide.

John took us through the journey of his triumphs and his tribulations, one of which being ruthlessly denied on Shark Tank, and the difficulty he had overcoming some company milestones. His inspirational storytelling was motivating for our team and we took away some amazing lessons.

Key Takeaways: It truly comes down to your story and your hustle, start the change that you want to create, don’t be afraid to give honest feedback, and the 50-employee company milestone can be a make or break moment for a lot of companies.

Caroline Romano

Caroline Romano

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