What is Footer Bidding?
Are you interested in learning more about Footer Bidding, or better yet, not really even sure how it’s different from…
Ads.txt: What it is & Why it Matters
By: Dominique Meara, Senior Account Manager If you’ve never run ads on your site before or you’ve never worked in…
The Dos and Don’ts of Ad Refresh
By: Sharmin Rahman, Director, Yield Management What is Ad Refresh?  Ad Refresh allows a publisher to reload the ad(s) on…
Publisher CMPs and Consumer Privacy
By Antonio Minuta Concern over consumer privacy has continued to be a sensitive subject, as consumers have demanded more control…
Mobile App Mediation: What You Need to Know To Efficiently Manage Your Monetization
By Rocky Nayak “In with the old, out with the new”, “Work smarter, not harder”, and thousands of other cliches…
Navigating App Monetization with iOS 14
By Eric D’Elia 2020 brought about an incredible amount of uncertainty and will go down as one of the wildest…
5 Advertising Trends to Watch in 2021
Created by Anthony Losanno, VP, Advertising Sales If 2020 taught us anything it’s that there is no certainty in what’s…
Marketers Look to Have this Holiday All Wrapped Up
By: Anthony Losanno, VP, Advertising Sales, Freestar COVID has Upended Traditional “Holiday Advertising” but this Season Looks Like it Will…