How Freestar Delivered 1.75x Higher CPMs & Boosted AMP Revenue by 75% for VentureBeat
We started working with Freestar to see what improvements we could make to our AMP Site, but we didn’t expect the results to totally blow us away with a 75% increase in total revenue and a 61% increase in CPM!
Founded in 2006, VentureBeat is the leading source for transformative tech news and events that provide deep context to help business leaders make smart decisions and stay on top of breaking news.
With over 6M monthly unique visitors and 12M monthly page views Venture Beat is recognized as the leading media authority in artificial intelligence and machine learning.
We were approached by VentureBeat to see if we could help advise them on improving their revenue from AMP and how we could help their setup. They have a fast, well managed and optimized website but wanted to improve upon their monetization of AMP as this brought in a lot of traffic from their mobile users.
We turned our attention to improve these 3 key areas below:
What We Did
We had a number of ideas after we completed our initial audit of their site and we agreed at first to run A/B testing on some of their pages to see how we stacked up against our recommendations versus their current setup.
The challenge was to show what our suggestions could do on a small-scale level that we could rapidly build-out. It was a real test of our expertise in AMP to show what could be achieved on just a few ad-units on just a few pages. Our solutions needed to provide a good user experience, delivering higher viewability with a focus on improving eCPM. Below we break down how we approached this and broke it down.
Our team executed the following:
Our aim is to not waste impressions to get as much as we can from the traffic that we get and have each ad optimized and filled to deliver the best possible results. This will naturally improve eCPM and the overall revenue capability of the site.
Once the team over at VentureBeat were happy with our setup and results of our experiments they wanted to go live on all of their ad units. We worked hand in hand with VentureBeats experienced dev team to deliver our setup across their website. Implemented our suggestions to all ad units and ad stack.
ad placement to drive higher engagement
Our Other Case Studies
Sit down with our team to see how Freestar maximizes yield for our publishers.