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2022 Ad Tech Trends
Another year in the books. 2021 is a year many of us happily put in the rear-view mirror – it…
Top 5 Ad Reports You Should Be Using To Study Your Data
It is no secret that there are a lot of different variables that you need to measure to ensure that…
Optimization Checklist to Maximize Ad Revenue
The past two years have thrown us all in for a loop – impacting ad revenue and yield. Seasonality is…
6 Tips to Succeed in Your Career
Everyone dreams of having a successful career but getting there isn’t always as easy as you imagine. I know this…
9 Bounce Rate Optimizations For Publishers
Bounce rate refers to the percentage of people who view one page and then leave the website. A single-page session.…
5 AMP HTML Myths Busted
Whenever I’m talking to people about AMP I generally get two clear responses, either they love it or hate it. As a brit…
5 Benefits of Web Push Notifications
Web-based push notifications are messages sent to a user from a website to either their Android device or desktop browser.…
Why Audience Development is the Next Step for Enterprise Publishers
Audience development is the process of attracting new users and engaging current ones. Real audience development is a long-game that…
Why Publishers Choose Freestar
We value the publishers we work with. When we see them succeed, we know we’ve done our part in helping…
Sellers.json: The Ultimate Guide for Programmatic Advertising
While programmatic advertising has become incredibly advantageous in the digital advertising world, it still faces its own set of obstacles…

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