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Freestar’s Partner Dashboard: Our Move Toward Revenue Transparency for Publishers
How much revenue is my site really making? It’s an elusive question for publishers of all sizes as they navigate the…
The YouTube Revolt: A Pivotal Moment for Premium Publishers
Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to…
Header Bidding: What Happens Next?
Header bidding won’t be going anywhere anytime soon. As I discussed in my last post, in addition to the significant…
Header Bidding: Limitations and Considerations
Has there been a bigger topic of discussion over the last year than the rise of header bidding?  Since it…
Header Bidding: Life before and after
If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce…

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