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First Price Auctions to Sell Ad Inventory
A question that sometimes is discussed is whether first or second price auctions are better for selling ad inventory. A…
Site Performance Tip: Update to HTTP2
This post will be a first in a series on how publishers can improve their site’s performance. It’s no secret…
GDPR Day is May 25. Is your site ready?
The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the…
Analyzing Bad Ads by Bid Bucket
Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place…
Considering a Site Redesign? Tips From a Professional Web Designer
It’s time. Your site needs a refresh (or maybe you’re just getting started!) and you’re looking to tackle the daunting…
Google Chrome Ad Blocking Starts February 15
The launch of the built-in Google Chrome ad blocker is now only a couple days away. Slated for February 15th,…
Google to Distrust Symantec SSL Certificates
Google will begin distrusting Symantec issued SSL certificates starting with Chrome 66 – which will be rolled out to Chrome…
Safari Cookie Policy: Helpful or Harmful to Online Users?
???? It’s no secret Apple is no fan of the cookie. In June they shook the advertising world announcing they…
Why you should switch your HTTP site to HTTPS
In recent years there's been a huge push by Google and other key players for the internet-wide adoption of HTTPS.
How to Generate a Sitemap for a WordPress Site
For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic…

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