Blog

When Agreeing to Test New Platforms, Publishers Must Voice Their Priorities Up Front. (Case In Point: Facebook Instant Articles)
Any time a powerhouse like Facebook or Google launches a major product, publishers know they have a big new project…
Mobile Advertising: 5 things publishers should keep in mind
In an average day, 80% of us will use a smartphone to perform a search, send a text, or check…
Google, Facebook, Amazon: Who will win the fight for ad tech dominance?
Last year Facebook announced it would stop running Atlas, purchased by the company just 3 years prior, as an ad…
Is your website design helping or hurting your revenue potential?
Every part of your website affects your ability to make money, which is why at Freestar we analyze, monitor and…
How to Record a Charles Proxy
Utilizing web proxy tools is a powerful way to capture the information needed to accurately assess and debug site issues.…
How to Generate a Sitemap for a WordPress Site
For digital publishers, the SEO game is constantly changing. In a world where an unconfirmed Google update can rock traffic…
Why you should switch your HTTP site to HTTPS
In recent years there's been a huge push by Google and other key players for the internet-wide adoption of HTTPS.
Safari Cookie Policy: Helpful or Harmful to Online Users?
???? It’s no secret Apple is no fan of the cookie. In June they shook the advertising world announcing they…

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