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Malware Has Long Been a Plague For Publishers. As Malvertising Gets More Sophisticated, How Can We Win?
As a publisher, the plague of malware in all its various forms, including bots, bugs, ransomware and worms, has always…
Member Spotlight: Christina Fiasconaro
As Freestar continues to grow in size and strength, we’ve decided to start a monthly blog series highlighting a different…
July 9th: Google Chrome’s Ad Blocker Goes Global
Too often consumers are disrupted by slow browsing, inconvenient pop-ups, and frustrating distractions that restricts the user from enjoying the…
First Price Auctions to Sell Ad Inventory
A question that sometimes is discussed is whether first or second price auctions are better for selling ad inventory. A…
Site Performance Tip: Update to HTTP2
This post will be a first in a series on how publishers can improve their site’s performance. It’s no secret…
GDPR Day is May 25. Is your site ready?
The General Data Protection Regulation, known as GDPR, takes effect May 25, changing the laws around data privacy in the…
Analyzing Bad Ads by Bid Bucket
Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place…
Considering a Site Redesign? Tips From a Professional Web Designer
It’s time. Your site needs a refresh (or maybe you’re just getting started!) and you’re looking to tackle the daunting…
Google Chrome Ad Blocking Starts February 15
The launch of the built-in Google Chrome ad blocker is now only a couple days away. Slated for February 15th,…
Google to Distrust Symantec SSL Certificates
Google will begin distrusting Symantec issued SSL certificates starting with Chrome 66 – which will be rolled out to Chrome…

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