Blog
7 Tips for Publishers to Optimize for Programmatic Direct Deals
Programmatic direct deals are a type of digital advertising in which a buyer and a seller agree to sell and purchase ad inventory directly from each other, without the need for an intermediary such as an ad exchange. In programmatic direct deals, the buyer [...]
ICYMI: Ad Tech Edition | Week of March 20, 2023
Bits and Bobs from around the industry: Google and Microsoft’s chatbots are already citing one another in a misinformation shitshow | The VergeGoogle's ad-tech antitrust suit headed for federal courtroom next March | Seeking AlphaTikTok CEO Defends App to Congress—What Brands Need to Know | [...]
Freestar Quality Requirements, Everything You Need To Know
Freestar monetizers some of the word's largest publishers, and because of that, we take quality very seriously. In order to grow publisher's average CPMs the last 8 years, safe to assume quality has always been in mind. But recently we've doubled-down on what's required [...]
5 Reasons Why Quality Leads To Higher RPMs
By now you've realized the RPM equation is a complicated one, made up on many uncontrollable factors. RPMs vary by content niche, [...]
ICYMI: Ad Tech Edition | Week of March 13, 2023
Bits and Bobs from around the industry: Bank Collapses Cause Ripple Effects Across the Digital Advertising Industry | AdWeek GumGum Announces [...]
FAQ: Is There an Ideal Ad Layout?
To start, there is no such thing as an “ideal” ad layout. Every website is unique so what may work for [...]
ICYMI: Ad Tech Edition | Week of March 6, 2023
Bits and Bobs from around the industry: A year on, The Trade Desk’s Open Path is moving toward its goals, but [...]
Inspiring Leaders: An Interview with Top Women in Ad Tech
In honor of International Women's Day, we wanted to highlight some of the amazing women in our industry that are paving [...]
ICYMI: Ad Tech Edition | Week of February 27, 2023
Bits and Bobs from around the industry: Simpli.fi to Acquire Contextual and Native Demand-Side Platform, Bidtellect | PR Newswire The ‘Death [...]
