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Bad Actors, Bad Ad Quality, and just plain Bad UX
User experience (UX) refers to an end user’s interaction with a brand, its products, and/or its services. For publishers, good…
Meet Robert Hanes: From A Few Thousand Users to Half A Million Users Per Month
The Game Haus was a happy accident. Robert Hanes, CEO and Founder of The Game Haus, hosted a Sunday night…
Everything You Should Be Asking About Ads.txt
The explosive way in which direct-sold inventory switched to programmatic left brands feeling unsure of which vendors were involved and…
Price Floors and Freestar’s Dynamic Flooring Technology
You’ve probably heard about price floors before. Since Google Ad Manager switched to the first-price auction model, there seems to…
Meet Allan Keiter: The Creator Behind 270toWin, Which Achieved over 380M Impressions on Election Day
Elections are a fanfare in American society—notably, the presidential election. American citizens and even people worldwide want to keep up…
What Are the Differences Between Prebid.js and Prebid Server?
There’s more than one way to implement header bidding, but not all methods will be viable for you. Right now,…
Everything You Need to Know About Advertising in Email Newsletters
Email newsletters have been the long reigning champions of brands throughout multiple industries when it comes to encouraging direct connections…
Meet Joe: Freestar’s VP of Business Development, Demand
Freestar is excited to welcome Joe Hotagua as our VP of Business Development, Demand. With over 16+ years of experience…
Benefits of Direct Sales for Publishers
Publishers, who rely on the advertising industry to make money, frequently ignore the direct ad sales opportunity. That said, direct…
Meet Colin Balfe: The Creator Behind the First-Person Storytelling Platform, Love What Matters, Touching the Hearts of Millions
Have you ever found yourself feeling down and wanting to be uplifted by a good story? That’s where Love What…

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