Comscore, Assigning Traffic and Direct Sales: What Publishers Should Know
At the beginning of every partnership, Freestar requests the new publisher sign a Comscore traffic assignment letter (TAL). The TAL…
Lindsay Valdez
Why Blocked Keywords Shouldn’t Influence Content Strategy
Somewhere on the Most Frequently Asked Questions By Publishers list is the question of blocked keywords. What keywords or phrases…
Content Cleanup: How Publishers Can Survive Google’s Helpful Content Update
Google’s search algorithm is welcoming a brand new signal to the bunch. Yep, that black box formula that evaluates any…
FAQs on Google Core Algorithm Updates
The May 25th core update was one of the most significant we have seen thus far and the impact seemed…
SEO Tips For Celebrity News Sites
Over the course of my career, I’ve had the opportunity to work with many brands, some of the very biggest…
RPM: What it Means for Publishers and Why It Matters
Let’s talk about one of the most widely used metrics by enterprise publishers to calculate ad revenue, RPM. Understanding the…