Analyzing Bad Ads by Bid Bucket
Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place to increase revenue for highly viewable inventory, increase …
Chris Stark
Co-Founder
The YouTube Revolt: A Pivotal Moment for Premium Publishers
Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to offensive content, it signaled a major turning point in …
Header Bidding: What Happens Next?
Header bidding won’t be going anywhere anytime soon. As I discussed in my last post, in addition to the significant benefits it’s bringing to publishers, it’s bringing lots of …
Header Bidding: Limitations and Considerations
Has there been a bigger topic of discussion over the last year than the rise of header bidding? Since it comes with a lot of promise, much of the conversation …
Header Bidding: Life before and after
If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce or how long you’ve been in business: How can I …