Analyzing Bad Ads by Bid Bucket
Price floors have been around since the inception of programmatic advertising. Publishers and their ad operations teams put price floors in place…
Chris Stark
Co-Founder
The YouTube Revolt: A Pivotal Moment for Premium Publishers
Two weeks ago when several of the country’s largest advertisers pulled their budgets from YouTube due to being placed next to…
Header Bidding: What Happens Next?
Header bidding won’t be going anywhere anytime soon. As I discussed in my last post, in addition to the significant…
Header Bidding: Limitations and Considerations
Has there been a bigger topic of discussion over the last year than the rise of header bidding? Since it…
Header Bidding: Life before and after
If you’re a publisher, there’s one question that’s always top of mind no matter what kind of content you produce…