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Bits and Bobs from around the industry:Media buyers don’t want to pay extra for publishers’ first-party dataA Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem Sins Of The Cookie: How Third-Party Cookies Set The Industry Back Media buyers don’t want to pay extra for publishers’ first-party data Amidst the transition away from [...]

  0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z       3 3MS (Making Measurement Make Sense) A cross-industry initiative founded by the 4A’s, ANA, and IAB. For more information on 3MS, [...]

Ad Products App Open Ads App App Open ads are shown when a user soft launches or cold starts an app. This format is good for single-screen apps or apps where the user doesn’t navigate around multiple screens. The ad renders at app launch rather than expecting users to be [...]

Bits and Bobs from around the industry: How Disney Juggles Direct Supply Paths Without Disintermediating SSPsGoogle’s new Sandbox advertising system could be ‘the end for a lot of publishers’HOW TO MAKE FIRST-PARTY DATA WORK FOR YOUR BRAND How Disney Juggles Direct Supply Paths Without Disintermediating SSPsDisney continues its journey toward automating ad sales with the [...]

Bits and Bobs from around the industry: Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply With AI looming as a threat to news sites, publishers push back Europe’s DMA rules for Big Tech explained Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply Ad [...]

Google has just announced their March Algorithm update, and it's going to be a big one. This rollout is expected to span a month due to the extensive nature of the update. Not only are sites being evaluated and repositioned but there are 3 new spam policies being implemented: expired domain abuse, scaled content [...]

Bits and Bobs from around the industry: Ad tech’s take: early reactions to Google’s third-party cookie demise Privacy Sandbox’s Latency Issues Will Cost Publishers Microsoft Embraces Google's Privacy Approach for Advertising What web creators should know about our March 2024 core update and new spam policies Ad tech’s take: early reactions to Google’s [...]

Bits and Bobs from around the industry: Magnite's CTV Spend Swelled By 20% in 2023 The AdOps Team of the Future 32 media groups levy $2.3bn antitrust suit against Google over its adtech practices Magnite’s CTV Spend Swelled By 20% In 2023 Magnite's revenue breakdown reveals the increasing significance of connected TV (CTV) [...]

Bits and Bobs from around the industry: It's MFA Freedom Day! Celebrate By Fixing Your Supply Change Amazon wants a bigger slice of the DSP ad tech market Google Responds to the IAB Lab's Scathing Privacy Sandbox Report: "It's Full of Inaccuracies" OpenAI's Web Search Product Aims to Challenge Google's Search Supremacy It’s [...]

November 5th may be the Super Bowl of the Election, but the election season starts long before then. Super Tuesday, a day on which a dozen-plus states will hold their primaries, is March 5th. By the end of March, more than 50% of delegate-related events will have taken place. And then it's off to the [...]